Alliance Highway Safety

Alliance Highway Safety is a Nashville-based organization specializing in promoting highway safety through strategic marketing and outreach initiatives. Since its inception in 2002, the company has collaborated with over 25 state highway safety offices across the United States.

Their goal is to enhance road safety by implementing educational and engagement projects. The organization primarily supports state highway offices in their marketing and outreach campaigns by partnering with these agencies to extend safety messages to high-risk demographics.

This outreach is carried out through various channels such as professional sports events, high schools, concerts, fairs, festivals, and other large gatherings. Alliance Highway Safety effectively uses these platforms to reach diverse audiences.

Notable Programs

One of their key initiatives is the "Choices Matter" program, a life-changing school program for high school students. It uses personal stories and interactive materials to inspire safe driving choices, addressing issues like impaired driving and the importance of seatbelt use.

Locations

Alliance Highway Safety operates from several locations, which help the organization effectively reach and engage communities nationwide.

• Headquarters in Nashville, Tennessee
• Thornton, CO
• Lakewood, CO
• Denver, CO
• Indianapolis, IN