adidas

Adidas is a global leader in the sporting goods industry, renowned for its innovative sports footwear, apparel, and accessories. Founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, the company has grown to become the largest sportswear manufacturer in Europe and the second-largest worldwide, trailing only Nike.

The company's mission is clear: to be the best sports brand in the world. This commitment drives Adidas to create and sell top-tier sports products while offering exceptional service and consumer experiences.

Their purpose, "Through sport, we have the power to change lives," reflects a dedication to expanding the boundaries of human possibility, uniting people through sport, and fostering a more sustainable world.

Product Range

Adidas offers a diverse range of products across various sports disciplines, including football, basketball, running, and training. Their portfolio features iconic footwear models like the Samba, Gazelle, and Superstar, which have transcended sports to become cultural symbols.

The company also provides apparel and accessories designed for performance and style, catering to athletes and consumers alike.

Recent Developments

In recent years, under the leadership of CEO Bjørn Gulden, Adidas has focused on revitalizing its brand by emphasizing classic models and strengthening relationships with retailers.

This strategy has led to a significant increase in sales and a 48% rise in share value, reversing previous financial challenges.

Company Overview

Adidas operates globally, with its headquarters in Herzogenaurach, Germany. The company has approximately 62,035 employees worldwide and reported net sales of €23.683 billion in 2024.

Presence in the United States

Adidas has a significant presence in the United States, with 198 stores across 37 states and territories as of May 2025.

Key states include:

• California with 33 stores
• New York with 23 stores
• Florida with 18 stores

In addition, Adidas operates retail locations in San Francisco, California, providing consumers access to their latest products and innovations. These stores cater to the active lifestyle of the city's residents.

Global Locations

• Headquarters in Herzogenaurach, Germany
• Portland, OR, USA
• Union City, NJ, USA

Adidas continues to be a driving force in the sportswear industry, combining a rich heritage with a forward-thinking approach to meet the evolving needs of athletes and consumers worldwide.