Abercrombie & Fitch Company

Abercrombie & Fitch Co. is a leading global specialty retailer of apparel and accessories for men, women, and children. Founded in 1892, the company has evolved over the years to offer a diverse range of products catering to various demographics.

Its portfolio includes several renowned brands: Abercrombie & Fitch, abercrombie kids, Hollister Co., and Gilly Hicks.

Flagship Brand

Abercrombie & Fitch, the flagship brand, is known for its contemporary clothing targeting customers in their early 20s to mid-40s. The brand offers apparel and accessories that reflect an updated attitude while staying true to its heritage of expertly crafted products with an effortless, American style.

Other Brands

abercrombie kids creates smart, playful apparel for children ages 5-14, celebrating the wide-eyed wonder of childhood.

Hollister Co. epitomizes the liberating and carefree spirit of the endless California summer for the teen market.

Gilly Hicks focuses on intimates, loungewear, and activewear, emphasizing comfort and style for women.

Company Size and Reach

The company operates approximately 780 stores across North America, Europe, Asia, and the Middle East, alongside e-commerce sites.

Global Presence and Locations

Abercrombie & Fitch Co. has home offices in:

• Columbus
• London
• Shanghai
• Charlotte, NC, USA
• Seattle, WA, USA

It also has a dedicated team of over 25,000 associates supporting its operations worldwide.

Recent Developments

In recent years, Abercrombie & Fitch has undergone a significant transformation, successfully reinventing itself to appeal to a broader demographic, including millennial and Gen Z customers.

This rebranding has led to impressive financial performance, with strong sales growth and higher profit margins, outpacing competitors.

The company has expanded into eyewear through an exclusive multi-year licensing agreement with Italian manufacturer Marcolin.

This partnership allows it to produce and distribute sunglasses and optical frames for the Abercrombie & Fitch, abercrombie kids, and Hollister brands globally, with collections debuting in selected stores by early 2025.

Product Focus

Abercrombie & Fitch focuses on quality and comfort, offering stylish and well-fitting clothing for various occasions.

The company’s offerings attract a diverse customer base, including plus-sized shoppers and fashion followers on social media platforms.

Summary

Overall, Abercrombie & Fitch Co. delivers a diverse range of apparel and accessories through its multiple brands, catering to a wide demographic.

Its commitment to quality, comfort, and style has enabled it to successfully navigate the evolving retail landscape and maintain a strong global presence.