Abercrombie & Fitch Co.

Abercrombie & Fitch Co. is a leading global specialty retailer of apparel and accessories for men, women, and children. Founded in 1892, the company evolved from its origins as an outfitter for the elite outdoorsman to a contemporary lifestyle brand.

Headquartered in New Albany, Ohio, Abercrombie & Fitch Co. operates several renowned brands, including Abercrombie & Fitch, abercrombie kids, Hollister Co., Gilly Hicks, and Your Personal Best (YPB).

The company's product offerings include a wide range of apparel, personal care products, and accessories designed to cater to diverse customer preferences.

Abercrombie & Fitch focuses on providing products of enduring quality and exceptional comfort, allowing consumers to express their individuality and style.

The brand's commitment to inclusivity has resonated with a broader demographic, including millennials and Gen Z customers, leading to a notable resurgence in popularity.

In recent years, Abercrombie & Fitch Co. experienced significant growth, with sales increasing by over 10% for six consecutive quarters. This growth is attributed to the brand's successful repositioning and appeal to younger consumers.

The company expanded its global presence, with over 780 stores worldwide as of Q4 2024.

Brands Operated by Abercrombie & Fitch Co.

• Abercrombie & Fitch: Offers casual luxury apparel for men and women, focusing on timeless styles and high-quality materials.
• abercrombie kids: Provides clothing and accessories for children aged 7 to 14, emphasizing comfort and durability.
• Hollister Co.: Targets teens and young adults with a laid-back California lifestyle aesthetic, offering casual and surf-inspired clothing.
• Gilly Hicks: Specializes in intimates, loungewear, and activewear for women, promoting body positivity and inclusivity.
• Your Personal Best (YPB): Focuses on activewear and athleisure, catering to individuals seeking performance-oriented clothing.

Locations and Store Presence

The company operates over 780 stores worldwide as of Q4 2024, with a significant presence in the United States.

US locations include:

• California
• Texas
• Florida
• New Jersey
• New York
• Indianapolis, IN
• Collingswood, NJ
• Surprise, AZ
• Cherry Hill, NJ
• Kansas City, KS
• Centennial, CO
• Eugene, OR
• Norristown, PA
• Honolulu, HI

In addition to physical stores, Abercrombie & Fitch Co. maintains a robust e-commerce platform, allowing customers to shop online and access a vast range of products.

The company's commitment to omnichannel retailing ensures a seamless shopping experience across various platforms.

Leadership and Company Vision

Under the leadership of CEO Fran Horowitz since 2014, Abercrombie & Fitch Co. has undergone a significant transformation, focusing on inclusivity and diversity.

The brand shifted from its previous exclusionary image to one that embraces a broader range of customers, contributing to its resurgence in the fashion industry.

Overall, Abercrombie & Fitch Co. continues to adapt to changing market trends, striving to offer high-quality, stylish, and comfortable apparel that resonates with a diverse and global customer base.