Abercrombie and Fitch Co.

Abercrombie & Fitch Co. is an equity in the USA stock market. The current price is 88.1 USD with a change of -0.17 USD (-0.00%) from the previous close.

The latest open price was 88.9 USD and the intraday volume reached 382,932. Intraday high and low prices are 89.5 USD and 87.9 USD respectively. The latest trade time was Wednesday, July 2, 06:53:39 PDT.

Company Overview

Founded in 1892, Abercrombie & Fitch Co. (A&F) is a leading global specialty retailer of apparel and accessories for men, women, and children.

From its origins as an elite outfitter for outdoor enthusiasts, the company has evolved into a contemporary lifestyle brand. It is headquartered in New Albany, Ohio.

A&F operates several well-known brands including Abercrombie & Fitch, abercrombie kids, Hollister Co., Gilly Hicks, and Your Personal Best (YPB).

Brands and Target Markets

The Abercrombie & Fitch brand offers expertly crafted products with an effortless American style. It targets customers in their early 20s to mid-40s.

abercrombie kids creates playful apparel for children ages 5-14, celebrating the wonder of childhood. Hollister Co. reflects the carefree spirit of California summer and appeals to teens.

Gilly Hicks focuses on intimates and loungewear promoting comfort and confidence. Your Personal Best provides performance-driven athletic wear for active individuals.

Operations and Presence

As of Q4 2024, A&F operated over 780 stores across North America, Europe, Asia, and the Middle East.

The company also maintains a significant online presence with e-commerce sites for each brand.

Recent Transformations

Recently, A&F shifted from an exclusive image to a more inclusive approach appealing to a broader demographic, including Gen Z consumers.

This strategy has driven strong sales growth and higher profit margins, outpacing competitors like Aritzia and American Eagle Outfitters.

Commitment and Values

A&F is dedicated to offering products of enduring quality and exceptional comfort, enabling consumers worldwide to express their individuality and style.

The company emphasizes inclusivity and diversity in marketing and hiring to create a welcoming environment for all customers and employees.

Philanthropy and Adaptation

In addition to retail, A&F contributes to communities and supports initiatives promoting inclusivity and diversity.

It continues to adapt to the evolving retail landscape by focusing on innovation and customer engagement to maintain its leadership.

Locations

• Headquarters: New Albany, Ohio, USA
• Home office: Columbus, Ohio, USA
• International offices: London, UK and Shanghai, China
• Additional locations include Sugar Land, TX, USA and Manchester, NH, USA