85°C Bakery Cafe

85°C Bakery Cafe is a Taiwanese international chain renowned for its high-quality coffee, tea, pastries, and cakes, all offered at affordable prices.

Established in 2004 by founder Mr. Cheng-Hsueh Wu, the name "85°C" signifies the optimal temperature for brewing espresso, reflecting the brand's commitment to delivering premium beverages and baked goods.

The café's menu features a diverse selection of items, including individually brewed Guatemalan coffee, handcrafted drinks, and over 50 varieties of pastries baked fresh hourly.

Their gourmet cakes are uniquely crafted by award-winning master chefs, ensuring a delightful experience for every customer.

Locations

In the United States, 85°C Bakery Cafe has expanded with numerous locations across various states.

• California
• Washington
• Oregon
• Nevada
• Arizona
• Texas
• Utah
• Hawaii
• New Jersey
• New York
• Niles, IL, USA

The first U.S. store opened in Irvine, California, in 2008 and quickly became a sensation with over 5,000 Yelp reviews and lines out the door.

In 2023, the brand opened its first Utah location in the Chinatown mall near 3300 South State St. in South Salt Lake, drawing large crowds and contributing to the growing popularity of Asian dessert shops in the area.

Business Model and Experience

The café's success is attributed to its efficient operations, self-service model, and high sales volume, allowing it to provide a "five-star" bakery experience without the luxury price tag.

This approach has attracted a wide customer base, creating an enjoyable café experience with open kitchens, an inviting atmosphere, and a diverse menu of breads, cakes, and drinks.

Customer Engagement

85°C Bakery Cafe offers a rewards app that provides customers with deals and promotions.

The app features monthly sweet treats and other special offers, enhancing the overall customer experience.

Summary

85°C Bakery Cafe combines high-quality products with an efficient and customer-friendly approach, making it a popular destination for those seeking premium coffee, tea, and baked goods at accessible prices.