160over90

160over90 is a global, full-service cultural agency that specializes in creating breakthrough ideas to transform followers into fanatics. By connecting brands to the people, places, and properties shaping culture, the agency ensures its work resonates deeply with audiences.

As part of the WME Group, 160over90 has unparalleled access to the next big trends across industries like film, television, theater, sports, music, art, fashion, and culinary arts.

Services Offered

The agency provides a comprehensive suite of services including:

• cultural strategy
• branding
• digital marketing and paid media
• higher education marketing
• video production and public relations
• experiential marketing and research
• social and creator marketing
• entertainment marketing
• partnerships and sponsorships

This diverse expertise allows 160over90 to craft integrated solutions tailored to each client's unique needs.

Client Portfolio

160over90’s clients span various industries, showcasing broad versatility and expertise. In the higher education sector, the agency has worked with UCLA, Texas A&M University, and the University of Florida.

Consumer clients include Nike, Ferrari North America, Under Armour, and AAA. It also represents professional sports teams such as the Philadelphia Eagles and the Indianapolis Colts.

Company Evolution and Size

In 2019, Endeavor Global Marketing rebranded to 160over90, unifying various businesses and acquisitions including The Sound Campaign (Australia), Catalyst (US), Clifford French (UK), Fusion (US), IMG Live (global), and RED (US).

The agency now employs approximately 800 individuals globally.

Locations

• New York City
• Los Angeles
• London
• Hong Kong
• Sydney
• St. Louis, MO, USA

Acquisition History

In 2016, 160over90 was acquired by Searchlight Capital Partners, a private equity firm, for $175 million. This acquisition expanded the agency's capabilities and resources to better serve its diverse clientele.

Commitment to Cultural Relevance

The agency demonstrates its commitment with initiatives like #Pride365, a social media and impact campaign launched in partnership with GLSEN, supporting LGBTQ+ students.

This campaign celebrates Pride in April and encourages ongoing allyship to the LGBTQ+ community throughout the year.

Overall, with a focus on innovation and a deep connection to cultural trends, 160over90 continues to deliver impactful marketing solutions that resonate with audiences worldwide.