POWDR

POWDR is a prominent adventure lifestyle and mountain sports company founded in 1994 by John Cumming and headquartered in Park City, Utah.

Recognized for operating ski resorts, action sports camps, and adventure experiences throughout North America, POWDR is committed to inspiring every individual with unique experiences in spectacular locations, including key states such as California, Colorado, Oregon, Utah, and Vermont, with an expanded presence in Canada.

When Was POWDR Established?

Founded: 1994
Founder: John Cumming
Headquarters: Park City, Utah
Industry: Adventure Lifestyle and Mountain Sports
Number of Employees: Approximately 1,001 to 5,000
Annual Revenue: $750 million as of September 2025

POWDR's Mission Statement

"To inspire every human being with cool experiences in awesome places."

What Is POWDR Known For?

Here are some defining aspects that make POWDR a leader in the mountain sports and adventure lifestyle industry.

Extensive Ski Resort Operations Across North America

POWDR operates multiple renowned ski resorts including Boreal Mountain Resort and Soda Springs in California; Copper Mountain and Eldora Mountain Resort in Colorado; Mt. Bachelor in Oregon; Snowbird and Woodward Park City in Utah; Killington and Pico Mountain in Vermont; and SilverStar Mountain Resort in British Columbia, Canada. This diverse portfolio showcases its broad reach and commitment to delivering exceptional mountain experiences.

Commitment to Adventure Lifestyle and Action Sports Camps

Beyond ski resorts, POWDR invests heavily in experiential offerings such as the Woodward brand, operating action sports camps and progression centers that foster skills development in innovative and inspiring environments. These initiatives reinforce POWDR’s focus on cultivating adventure lifestyle culture.

Sustainability Initiatives

Through its "Play Forever" program, POWDR emphasizes environmental stewardship and community engagement, underscoring its dedication to sustainable operations and responsible tourism within the mountain sports sector.

How Does POWDR Operate and Compete in the Market?

POWDR is a privately held company that differentiates itself by focusing primarily on ski area operations rather than real estate development, setting it apart from competitors such as Vail Resorts, Boyne Resorts, and Intrawest.

With annual revenues reported at $750 million as of September 2025 and upgraded debt ratings following a robust ski season in 2022, POWDR demonstrates strong financial performance and stable market positioning within the adventure lifestyle industry.

What Are Some Notable Locations for POWDR?

POWDR’s locations span several key states including California, Colorado, Oregon, Utah, and Vermont, as well as an international presence in British Columbia, Canada. Some premier resorts include Copper Mountain in Colorado, Snowbird in Utah, and Killington in Vermont, offering a wide array of terrain and activities for all skill levels.

What Is the Future Outlook for POWDR?

The company announced plans in 2024 to sell select resorts including Killington and Pico Mountain in Vermont, Eldora in Colorado, Mt. Bachelor in Oregon, and SilverStar Mountain Resort in British Columbia. This strategic move highlights POWDR's evolving business model and focus on optimizing its portfolio.

Is POWDR Currently Hiring?

You can check out the open positions that POWDR has right here on OysterLink.