CSC Generation

CSC Generation is a dynamic retail and e-commerce company founded in 2016 by Justin Yoshimura, headquartered in Merrillville, Indiana. The company specializes in acquiring and revitalizing struggling retail brands, transforming them into high-performing, digital-first, and consumer-centric businesses through innovative strategies and technology.

With its presence extending to key cities including Miami, Florida, CSC Generation leverages advanced technology platforms integrating automation and AI to drive significant revenue growth and improve operational efficiencies. Its approach focuses on overlooked "unsexy" brands with strong turnaround potential, positioning itself as a leader in retail reinvention across the United States.

When Was CSC Generation Established?

Founded: 2016
Founder: Justin Yoshimura
Headquarters: Merrillville, Indiana, USA
Industry: Retail and E-commerce
Additional Offices: Chicago, Illinois; Oklahoma City, Oklahoma; Stamford, Connecticut; Ann Arbor, Michigan; Aurora, Colorado; Miami, Florida; Glendale, Arizona; Longmont, Colorado
Employees: Approximately 1,000
Annual Revenue: $750 million as of September 2025

CSC Generation Mission Statement

"To transform struggling retail businesses into high-performing, digital-first, consumer-centric enterprises"

What Is CSC Generation Known For?

CSC Generation stands out in the retail and e-commerce industry due to its unique business model and strategic focus. Here are some key differentiators that define the company’s market position.

Acquisition and Revitalization of Underperforming Brands

The company specializes in acquiring traditional retail brands that are often overlooked, identifying those with significant potential for digital transformation and growth. CSC Generation invests in revitalizing these brands, turning them into consumer-focused, high-performing enterprises.

Proprietary Technology Platform

Utilizing a proprietary operating platform that integrates automation and artificial intelligence, CSC Generation enhances revenue growth and unit margin management. This advanced technology infrastructure provides a scalable and efficient foundation for its brand portfolio.

How Many Locations Does CSC Generation Operate?

CSC Generation operates across multiple states throughout the United States with offices strategically located in cities such as Merrillville, Indiana; Chicago, Illinois; and Miami, Florida. The company maintains a broad geographic footprint that supports its national retail operations and digital initiatives.

The presence in Miami reinforces CSC Generation’s commitment to expanding in key markets with strong consumer bases and e-commerce potential.

Which States Does CSC Generation Operate In?

CSC Generation has operations in various states including Indiana, Illinois, Oklahoma, Connecticut, Michigan, Colorado, Florida, Arizona, and more. The company’s diverse locations enable it to efficiently manage a wide portfolio of retail brands across the country.

Who Owns CSC Generation?

CSC Generation is a privately held company founded and owned by Justin Yoshimura. The company operates as a consolidated platform integrating multiple retail brands under its ownership, driving innovation and profitability in the retail sector.

Is CSC Generation Currently Hiring?

You can check out the open positions that CSC Generation has right here on OysterLink.