Best Western

Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a leading global hospitality enterprise with a diverse portfolio of approximately 4,300 hotels across over 100 countries and territories. Established in 1946 by M.K. Guertin, the company has evolved into a prominent player in the hospitality industry.

It offers a wide range of accommodations to meet the needs of both business and leisure travelers.

Brand Portfolio

The company's extensive brand portfolio includes 19 distinct brands, each catering to different market segments:

• Best Western®: The flagship brand offering comfortable accommodations for travelers seeking quality and value.
• Best Western Plus®: Provides enhanced amenities and services for guests desiring a higher level of comfort.
• Best Western Premier®: Offers upscale accommodations with premium services and facilities.
• Vīb®: A boutique brand focusing on modern design and technology to appeal to the connected traveler.
• GLō®: Features contemporary design and innovative amenities for a fresh hotel experience.
• Aiden®: Combines modern design with local flair to create unique and memorable stays.
• BW Premier Collection®: A curated selection of upscale hotels offering distinctive experiences.
• BW Signature Collection®: A collection of upscale hotels with unique character and charm.
• @HOME by Best Western℠: Designed for extended stays, offering home-like amenities for longer visits.
• Executive Residency by Best Western®: Provides extended stay accommodations with a focus on comfort and convenience.
• SureStay®: Offers value-oriented accommodations without compromising quality.
• SureStay Plus®: Provides additional amenities and services for guests seeking more comfort.
• SureStay Collection®: A group of economy hotels offering consistent quality and value.
• SureStay Studio®: Designed for extended stays with studio-style accommodations.
• WorldHotels® Luxury: A curated collection of luxury hotels and resorts worldwide.
• WorldHotels® Elite: Features upscale hotels offering exceptional service and amenities.
• WorldHotels® Distinctive: Showcases unique and independent hotels with character.
• WorldHotels® Crafted: Highlights hotels with a focus on craftsmanship and local culture.

This diverse range of brands allows Best Western to cater to a wide array of traveler preferences and needs, from economy to luxury accommodations.

Company Commitment and Awards

In addition to its extensive brand offerings, Best Western is committed to providing superior customer service and value.

The company has received numerous industry accolades, including being named the No. 2 Midscale Hotel Brand in Business Travel News' 2022 Hotel Brand Survey and earning the Lodging Partner of the Year award from AAA/CAA every year since 2008.

Global Presence

Best Western's global presence ensures that travelers can find accommodations in sought-after destinations worldwide, from bustling city centers to serene natural settings.

Whether for business or leisure, Best Western offers a hotel that provides a touch of home and the caring hospitality that is the heart and soul of the hotel family.

Locations

Best Western operates approximately 4,300 hotels worldwide, with a significant presence in:

• North America
• Europe
• Asia
• Australia
• Middle East
• Gary, IN, USA

Travelers can find Best Western properties in major cities and popular destinations across these regions.