Local Event Producer & Promoter (freelance, commission only)

Sofar is a global live music and entertainment company founded in London in 2009 with the mission to revive the magic of live performances. What began as a small initiative in a London flat has blossomed into a worldwide movement connecting music lovers and artists through unique and intimate experiences that go beyond just live music. While music remains at the core, Sofar also embraces other art forms like comedy, dance, and other performance genres. With a respected reputation for discovering and promoting rising stars, the company has supported numerous artists who have gone on to achieve global acclaim, such as Billie Eilish, Jack Harlow, Leon Bridges, and Hozier. Sofar offers a professional platform for artists by managing all aspects from booking and promotion to ensuring sold-out shows. They also provide opportunities to artists through brand partnerships, a powerful content engine, and global media placements.

Each Sofar event is uniquely curated, often hosted in unconventional and beautiful spaces like private living rooms, rooftops, gardens, caves, or even boats. This distinct approach creates immersive, one-of-a-kind experiences where audiences engage genuinely with the performance and community, using technology to elevate the experience rather than distract from it. The company culture at Sofar is driven by passion for live events, music discovery, and building memorable audience experiences worldwide. Team members often share their enthusiasm for new music both in and out of work, reflecting a deep commitment to supporting artists and fostering intimate fan experiences.

The role of Freelance Local Producer at Sofar presents an exciting opportunity for entrepreneurial community builders to join a global network of tastemakers and cultural leaders. This hybrid, commission-based role requires candidates to be based in a designated city and focuses on local event curation, marketing, and execution. Freelance Local Producers are entrusted with the autonomy to design and deliver impactful live events that showcase exceptional artists in their communities. This role is ideal for self-starters who are passionate about music and culture, have strong local networks, and excellent business instincts. Producers are responsible for managing everything from artist booking, venue selection, and staffing to local marketing and financial performance of each event.

As a Freelance Local Producer, you will collaborate closely with Sofar's Global Communities team and have access to ongoing training, resources, and a global support network. You will shape the local strategy for Sofar shows, including planning the number of events, choosing neighborhoods and venues, and developing show themes to keep experiences fresh and exciting. Your work will strengthen Sofar's brand awareness and community impact in your city by building meaningful relationships with artists, venues, brands, and community organizations. This role requires a mix of creativity, strategic thinking, relationship-building, and hands-on event management skills. Compensation is commission-based and varies depending on ticket prices and event performance, with earnings ranging typically from $100 to $500 or more per event.

This is a flexible yet responsible partnership role designed for individuals who thrive in entrepreneurial environments and want to have direct ownership over the cultural landscape in their city. Much of the work happens during evenings and weekends when live events and community interactions occur. If you are a passionate connector with a strong pulse on your local scene, comfortable pitching sponsors, and eager to create memorable cultural experiences, this role offers a dynamic platform to make a significant impact and grow within the global Sofar community.