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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $136,440.00 - $227,280.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life insurance
Disability insurance
Paid Time Off
401k Match
Merchandise discounts
performance-based incentives
annual merit review
Employee assistance program
Tuition Reimbursement
Job Description
Macy's, a leading American department store chain, is renowned for its significant presence in the retail industry, combining a rich heritage with innovation to create unique shopping experiences. With over 400 stores nationwide, Macy's offers diverse merchandise ranging from fashion apparel, accessories, home goods, and much more. Known for its iconic events such as the Macy's Thanksgiving Day Parade, Flower Show, and Santaland, Macy's continues to be a vibrant hub for customers seeking quality merchandise and memorable retail moments. The company emphasizes a culture of inclusion, creativity, and community engagement while striving to meet and exceed customer expectations through both... Show More
Job Requirements
- Bachelor's degree in marketing business administration or related field
- 10 plus years of relevant experience in marketing or retail strategy
- Proven experience leading a marketing team or department
- Strong analytical skills with proficiency in marketing analytics tools
- Excellent communication and leadership abilities
- Ability to manage multiple projects and adapt to change
- Experience with store marketing and experiential campaigns
- Demonstrated success in driving store traffic and customer engagement
- Ability to work collaboratively with multiple departments
- Willingness to travel as required
Job Qualifications
- 10 plus years of experience in marketing retail strategy store marketing experiential marketing or related fields department store or multi-unit retail experience strongly preferred
- Proven track record of driving store or location-based traffic through innovative insight-led marketing programs
- Expert in using data and analytics to inform strategy measure results and iterate quickly comfortable marrying dashboards with qualitative field feedback
- Demonstrated ability to build standout earned-media-worthy marketing activations that break through the noise and elevate brand perception
- Deep understanding of store execution field operations and what it takes to bring campaigns to life consistently across a large fleet
- Experience leading test-and-learn initiatives including designing pilots reading results and scaling successful programs nationally
- Exceptional cross-functional leadership skills with the ability to influence senior partners manage complex workflows and align diverse teams
- Strong people leader with experience developing high-performing teams and fostering a culture of creative problem-solving and accountability
- Excellent written and verbal communication skills with the ability to simplify complexity and inspire a wide range of stakeholders
- Entrepreneurial mindset comfortable with ambiguity energized by building and motivated to innovate in a fast-moving retail environment
Job Duties
- Lead the stores marketing strategy team setting the vision priorities and roadmap for driving sustained traffic growth across 400 plus Macy's stores
- Develop data-driven hyper-local and national marketing plans by integrating performance reports customer insights competitive trends and real-time store feedback
- Design and execute innovative breakthrough marketing activations that generate buzz drive earned media and motivate customers to visit our stores
- Partner closely with store operations merchandising digital creative and communications to ensure alignment seamless execution and measurable business impact
- Oversee test-and-learn pilots building scrappy experiments that validate ideas quickly and scaling winning concepts to the full fleet
- Build activation plans for iconic tentpole events including Macy's Flower Show Santaland and other marquee store moments that drive community engagement and brand relevance
- Champion operational excellence ensuring that marketing initiatives translate effectively to front-line execution and support colleague education and readiness
- Monitor performance rigorously translating results into insights and optimizing programs to maximize traffic conversion and customer experience
- Inspire and develop talent fostering a culture of creativity agility accountability and cross-functional partnership
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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