Director, Stores Marketing Strategy

Macy's, a leading American department store chain, is renowned for its significant presence in the retail industry, combining a rich heritage with innovation to create unique shopping experiences. With over 400 stores nationwide, Macy's offers diverse merchandise ranging from fashion apparel, accessories, home goods, and much more. Known for its iconic events such as the Macy's Thanksgiving Day Parade, Flower Show, and Santaland, Macy's continues to be a vibrant hub for customers seeking quality merchandise and memorable retail moments. The company emphasizes a culture of inclusion, creativity, and community engagement while striving to meet and exceed customer expectations through both physical stores and digital platforms.

We are currently searching for a passionate and strategic Director of Stores Marketing Strategy to lead our dedicated marketing team focused exclusively on driving store traffic and elevating the in-store customer experience. This full-time leadership role requires a visionary marketer with a bold approach to retail marketing strategy and a deep understanding of how to unite data-driven insights with hands-on store feedback. As the Director, you will set the direction and priorities for the Stores Marketing Strategy team, managing the development and execution of comprehensive marketing plans that encompass both hyper-local initiatives tailored to individual store communities and broad national campaigns designed to enhance brand presence across the country. This role is not only pivotal in sustaining traffic growth but also in delivering innovative marketing activations that generate buzz, create positive earned media, and engage customers in new and meaningful ways.

In this role, you will be responsible for overseeing breakthrough campaigns that translate into tangible foot traffic while embedding test-and-learn methodologies within the team culture to rapidly identify and scale successful programs. Your leadership will extend to collaborating closely with cross-functional partners, including Store Operations, Merchandising, Digital, Creative, and Communications departments, ensuring seamless execution and maximized business impact. This position also involves owning marketing activation plans for Macy's marquee store-anchored events like the Macy's Flower Show and Santaland, integral to Macy's community engagement and brand storytelling.

Ideal candidates will possess over 10 years of marketing, retail strategy, or experiential marketing experience, preferably within department store or multi-unit retail environments. They must exhibit a strong ability to synthesize quantitative data and qualitative feedback to continuously optimize marketing approaches. Exceptional leadership skills are essential, alongside the capability to influence senior partners, manage complex projects, and foster an innovative and accountable team culture. With an entrepreneurial mindset, this role fits a professional who thrives in ambiguity, pushes bold ideas, and drives marketing excellence. Macy's offers a competitive salary along with performance-based incentives, comprehensive health, dental, vision coverage, and a 401(k) match program. Employees also benefit from paid time off, holidays, and exceptional opportunities for career development, making this position a rewarding avenue for impactful retail marketing leadership.