Restaurant Brands International

Restaurant Brands International Inc. (RBI) is a Canadian multinational fast-food holding company headquartered in Toronto, Ontario. Established in 2014 through a merger between Burger King and Tim Hortons, RBI has expanded its portfolio to include Popeyes and Firehouse Subs.

As of 2024, RBI operates over 32,000 restaurants across more than 120 countries and territories, generating nearly $45 billion in annual system-wide sales.

Portfolio of Brands

• Tim Hortons: Founded in 1964 in Canada, known for premium coffee, specialty drinks, baked goods, and sandwiches. It has over 6,000 locations worldwide and is one of North America's largest restaurant chains.
• Burger King: Established in 1954, famous for its flame-grilled Whopper sandwich. It operates more than 19,700 locations in over 120 markets, with about 95% independently owned by franchisees.
• Popeyes: Originated in New Orleans in 1972, offering New Orleans-style menu items like spicy chicken and fried shrimp. It has over 4,900 restaurants globally, making it one of the largest chicken quick-service chains.
• Firehouse Subs: Founded in 1994 by former firefighters in Jacksonville, Florida. Known for hearty subs and its commitment to public safety through its foundation. The brand has over 400 franchisees serving local communities.

Company Mission and Values

RBI's mission is to build the most loved restaurant brands worldwide. The company emphasizes values such as dreaming big, ownership, meritocracy, diversity, creativity, innovation, and authenticity.

These principles guide their daily operations and interactions.

Financials and Advertising

In 2024, RBI's advertising spend reached $1.3 billion, boosting high brand awareness for Burger King and Popeyes in the U.S., each exceeding 90% awareness.

However, customer satisfaction scores were below the industry average in the American Customer Satisfaction Index for quick-service restaurants.

Public Listing and Leadership

RBI is publicly traded on the New York Stock Exchange and Toronto Stock Exchange under the ticker symbol "QSR."

The company's CEO, José Cil, was appointed in January 2019.

Location

• St. George, UT, USA

In summary, Restaurant Brands International Inc. remains a leading global player in the quick-service restaurant industry, managing a diverse portfolio of well-known brands and striving to create the most loved restaurant brands worldwide.