Proper Hospitality

Proper Hospitality is a distinguished hospitality company founded in 2014 by Brad Korzen, Brian De Lowe, and Alex Samek in Santa Monica, California. Renowned for delivering culturally relevant and enriching experiences, the company emphasizes iconic design, impeccable service, and thoughtful details that elevate the luxury lifestyle hospitality sector.

With an annual revenue of $154 million and a dedicated team of 485 employees, Proper Hospitality operates luxury lifestyle hotels and residences across key U.S. cities, including Miami Beach, Santa Monica, and San Francisco. Their unique approach integrates local culture with global sophistication, making them a standout brand in the hospitality industry focused on uncommon luxury and world-class amenities.

Company Overview and History

Founded: 2014
Founders: Brad Korzen, Brian De Lowe, Alex Samek
Headquarters: Santa Monica, California, United States
Industry: Hospitality
Number of Employees: 485
Annual Revenue: $154 million (2025)

Proper Hospitality Mission Statement

"To deliver culturally relevant and enriching experiences through iconic design, impeccable service, overthought details, and occasional pampering."

What Makes Proper Hospitality Different

Proper Hospitality distinguishes itself by offering high-end lifestyle hospitality experiences that reflect the vibrant communities where their properties are located. Their brand emphasizes uncommon luxury, convenient locations, and partnerships with locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.

Integration of Local Culture

Each Proper Hospitality property is deeply connected with its local community, creating authentic and immersive guest experiences that differ significantly from standardized luxury hotels.

World-Class Amenities

The company's properties boast world-class amenities, leveraging collaborations with local experts and innovators to provide exceptional services tailored to their guests.

Proper Hospitality's Brand Portfolio and Properties

Proper Hospitality operates luxury lifestyle hotels and residences under multiple brands, including Proper, Avalon, and Hotel June, each designed to blend local cultural elements with global sophistication.

Key Locations

• The Shelborne by Proper – Miami Beach, Florida (Re-opening in 2025)
• Santa Monica Proper Hotel – Santa Monica, California
• San Francisco Proper Hotel – San Francisco, California
• Austin Proper Hotel – Austin, Texas
• Downtown L.A. Proper Hotel – Los Angeles, California

Proper Hospitality Business Model and Operations

Proper Hospitality designs, brands, and operates its portfolio of luxury lifestyle hotels and residences by focusing on creating distinctive properties that seamlessly blend local culture with global sophistication. Their operations emphasize culturally relevant experiences supported by innovative partnerships in dining, art, and technology.

Distinctive Property Development

The company prides itself on developing unique hotel experiences that set new standards in luxury hospitality, leveraging local influences to create spaces that feel both authentic and refined.

Collaboration with Innovators

Proper Hospitality enhances guest experiences through collaborations with locally vetted innovators in technology and lifestyle sectors, ensuring contemporary amenities complement their commitment to uncommon luxury.

Employment and Career Opportunities at Proper Hospitality

Proper Hospitality offers a range of career opportunities spanning hotel operations, culinary services, and corporate roles. The company encourages interested candidates to explore openings on their official website for roles that support their mission and brand values.

Available Departments

• Hotel Operations
• Culinary Services
• Corporate and Administrative Roles

Financial Performance and Market Position

As of 2025, Proper Hospitality reports an annual revenue of $154 million, translating to approximately $317,500 in revenue per employee. Their focused approach to luxury lifestyle hospitality and cultural integration enables them to compete effectively in upscale markets.

Revenue Highlights

Strong financial performance underscores the success of their unique brand positioning and operational excellence.

Corporate Social Responsibility

Proper Hospitality embraces social responsibility through the 'Proper Giving' initiative, which engages each property and its staff in supporting local causes. This reflects the company's core belief that everyone deserves to live well and contributes to community enrichment.

Community Engagement

The company fosters meaningful local partnerships that drive positive social impact across their operational regions.

Proper Hospitality Locations and Contact Information

Proper Hospitality maintains several prominent properties across the United States with a significant presence planned in Miami Beach.

Key Properties in Miami and Beyond

• The Shelborne by Proper – Miami Beach, Florida (Re-opening in 2025)
• Santa Monica Proper Hotel – Santa Monica, California
• San Francisco Proper Hotel – San Francisco, California
• Austin Proper Hotel – Austin, Texas
• Downtown L.A. Proper Hotel – Los Angeles, California

Corporate Contact Information

Proper Hospitality Headquarters:
1437 7th Street, Suite 250
Santa Monica, CA 90401, United States
Phone: +1 424-244-1729
Email: [email protected]
Website: properhotel.com

Competitive Analysis

Proper Hospitality sets itself apart by creating hotels that offer deeply integrated local cultural experiences, making each property unique and authentic. This approach differentiates the company from traditional luxury hotel chains that typically provide more standardized accommodations.

Future Outlook for Proper Hospitality

Looking forward, Proper Hospitality is poised for significant growth with the upcoming re-opening of The Shelborne by Proper in Miami Beach scheduled for 2025. Additionally, plans to expand into new markets such as Dallas and Palm Springs signal continued expansion in the luxury lifestyle hospitality sector.

Growth and Expansion Plans

• Re-opening The Shelborne by Proper in Miami Beach (2025)
• Expansion into Dallas and Palm Springs markets

Investment in Technology

Proper Hospitality actively collaborates with local technology innovators to enhance guest experiences by integrating modern technological solutions. This investment aligns with their mission to provide uncommon luxury complemented by world-class amenities.