Orangetheory Fitness

Orangetheory Fitness is a global boutique fitness studio franchise offering a unique, science-backed workout designed to boost metabolism, build lean muscle, and burn calories.

Founded in 2010 by exercise physiologist Ellen Latham along with Jerome Kern and David Long, the first studio was established in Fort Lauderdale, Florida.

The Orangetheory workout is a one-hour session combining cardiovascular and strength training exercises.

Participants are divided into two groups: one focuses on treadmill exercises while the other engages in strength training or rowing.

This interval training keeps the heart rate in specific zones to maximize calorie burn and muscle development.

Each participant wears a heart rate monitor that provides real-time data displayed on screens within the studio, allowing individuals to track their performance and progress.

Company Growth and Expansion

As of 2023, Orangetheory Fitness has expanded to over 1,500 studios across 50 U.S. states and 24 countries worldwide.

In February 2024, Orangetheory Fitness merged with Self Esteem Brands, the parent company of Anytime Fitness.

This merger created one of the world's largest fitness center franchise chains with over 7,000 locations globally.

Locations

• Greensboro, NC, USA
• Los Angeles, CA, USA
• Carmel, IN, USA
• Fishers, IN, USA
• Cresskill, NJ, USA
• Little Rock, AR, USA

Additionally, Orangetheory Fitness has a significant presence in California with 158 locations, representing about 12% of all Orangetheory locations in the U.S.

Member Experience

Orangetheory offers a variety of membership options catering to different fitness goals and schedules.

Each studio is individually owned and operated, providing a personalized experience for members.

The studios create a dynamic, supportive environment to help individuals achieve their health and wellness objectives.