New Balance

New Balance, established in 1906, has evolved from a modest arch support manufacturer into a leading global producer of athletic footwear and apparel. Headquartered in Boston, Massachusetts, the company operates in over 120 countries, employing approximately 8,000 associates worldwide.

The company's product range includes running shoes, walking shoes, work shoes, sandals, sport shoes, shirts, jackets, hoodies, shorts, pants, and various fashion-related accessories.

New Balance markets its products under the New Balance, Brine, and Warrior brand names, offering a diverse selection for various athletic and lifestyle needs.

Manufacturing and Operations

New Balance maintains a significant manufacturing presence in the United States, producing or assembling over 4 million pairs of athletic footwear annually.

The company owns and operates five factories in New England, as well as a manufacturing facility in Flimby, U.K., servicing the European market with Made in the U.K. footwear.

Marketing and Collaborations

In recent years, New Balance has broadened its appeal to younger demographics by sponsoring athletes in basketball and tennis.

It has also collaborated with fashion brands like Miu Miu and designer Paul Smith, and signed NBA star Kawhi Leonard to enhance its presence in fashion and lifestyle sectors.

Retail Presence

As of March 28, 2024, New Balance operates 1,621 stores across the United States.

California has the highest number of locations, featuring 125 stores.

Locations

• Los Angeles, CA, USA
• Chicago, IL, USA
• Glendale, AZ, USA
• Miami, FL, USA

Company Commitment

New Balance's commitment to quality, innovation, and community engagement has solidified its position as a prominent player in the athletic footwear and apparel industry.