Black Rifle Coffee

Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company that serves premium coffee to people who love America. Established in 2014 by former U.S. Army Green Beret Evan Hafer, BRCC has grown into a prominent brand known for its commitment to supporting veterans, active-duty military, first responders, and the American way of life.

The company offers a diverse range of products, including various coffee blends, apparel, and gear. Their coffee selection features twelve-ounce and five-pound bags, single-serve coffee rounds, ready-to-drink canned beverages, cold brew packs, steep bags, and instant coffee.

In addition to coffee, BRCC provides apparel such as shirts, hats, and hoodies, as well as gear like mugs, thermoses, and coffee-making equipment.

Business Channels

• Direct-to-Consumer (DTC): An e-commerce platform where customers can order products online for direct delivery.
• Wholesale: Products are sold to intermediaries like convenience, grocery, drug, and mass merchandise stores, which then sell to consumers.
• Outpost: Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

Company Size and Locations

As of 2024, BRCC employs approximately 630 individuals, with about 50% being military veterans or spouses of veterans.

The company is headquartered in Salt Lake City, Utah, with a main roasting facility in Tennessee.

BRCC also has locations in:

• San Antonio, TX, USA
• Mesa, AZ, USA

Financial and Public Status

In 2021, BRCC went public through a merger with SilverBox Engaged Merger Corporation, achieving a valuation of approximately $1.7 billion.

Corporate Image and Support

The company maintains a pro-military, pro-gun, and pro-police image, aligning with conservative values. It has publicly supported various political figures and causes, including endorsing former President Donald Trump.

This stance has attracted attention from conservative media and personalities.

Retail Presence

BRCC has expanded its presence with physical coffee shops in several states, including Utah, Texas, Florida, Oklahoma, Georgia, Montana, and Tennessee.

Their products are also available at various retail locations such as firing ranges, 5.11 Tactical stores, and Bass Pro Shops.

Summary

Black Rifle Coffee Company combines a passion for high-quality coffee with a strong commitment to supporting the military and first responder communities.

It offers a range of products and services that reflect its mission and values.