Wine Sales & Event Coordinator

Casa de Fruta is a distinguished multi-experience destination located in the heart of California, established in 1908. Originally known as a humble cherry stand on Pacheco Pass, Casa de Fruta has evolved into a beloved landmark and a must-visit stop for families and travelers passing through the picturesque Pacheco Valley. The establishment offers a wide range of services that cater to diverse interests and tastes, from its famous fruit stand, wine tasting and deli, sweet shop, burrito bar, to its restaurant services. Beyond food and shopping, Casa de Fruta provides unique lodging accommodations through its RV park, inn, and cabins, alongside essential fueling services at its Chevron station. Committed to delivering exceptional customer service and quality experiences, Casa de Fruta embodies the spirit of hospitality and community engagement.

The role of Wine Sales & Event Coordinator at Casa de Fruta is an exciting opportunity for motivated and experienced professionals passionate about wine and event management. This part-time position is central to overseeing the wine club and tasting operations, with a focus on member engagement, hospitality excellence, revenue growth, and representing the brand's reputation. The coordinator will manage all facets of the wine club, including member acquisition and retention, wine shipment handling, and serving as the primary contact for members. Hosting and managing wine tasting events and exclusive club happenings will be a significant aspect of the role, alongside ensuring compliance with regulatory requirements related to alcohol service.

Further responsibilities include developing and delivering training programs for Wine Stewards, providing coaching and fostering a high standard of guest experience. The coordinator will collaborate closely with the leadership team and marketing to align promotional efforts, track performance metrics, and enhance operational efficiency. Exceptional organizational abilities, communication skills, and a customer service-driven mindset are essential for success in this position. Experience with wine certifications such as WSET or CMS, and familiarity with DTC and compliance software, are preferred qualifications that will distinguish candidates. Overall, this role offers a dynamic blend of sales, event planning, hospitality, and team development within a historic California landmark setting, making it an ideal fit for those dedicated to cultivating memorable guest experiences and advancing their career in the wine and events industry.