Trade Show Event Specialist (On-Site)

Cary, NC, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $32,800.00 - $59,300.00

Work Schedule

Standard Hours

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

flexible schedule

Professional Development

Travel reimbursement

Job Description

Voltage is a dynamic company deeply embedded in the B2B energy sector, specializing in delivering innovative technical solutions through cutting-edge products and services. The organization operates at the forefront of the energy transition, providing advanced energy balance of system (eBOS) hardware designed to optimize and accelerate the deployment of utility-scale solar projects. As a company, Voltage prides itself on pioneering industry-leading technologies that resonate with engineers, EPCs (engineering, procurement, and construction companies), developers, and utility partners. Voltage champions sustainable energy growth through strategic collaboration and technical excellence, playing a pivotal role in driving industry change and environmental impact on a... Show More

Job Requirements

3-5 years in B2B event marketing or related field
Proven experience in managing ATL and BTL marketing programs
Experience marketing physical hardware products to technical buyers
Proficiency with CRM and email marketing platforms
Ability to collaborate across Sales, Engineering, and Marketing teams
Skilled at contract negotiation and vendor management
Authorized to work in the US
Comfortable in a fast-paced environment
Ability to travel up to 25 percent
Ability to work extended periods at a computer
Work primarily performed in an office environment

Job Qualifications

3-5 years in B2B event marketing, field marketing, or marketing at an industrial hardware or deep-tech company
Proven experience managing both ATL and BTL programs including large-scale trade shows, company milestone events, customer activations, and entertainment sponsorships
Experience marketing physical hardware products to technical buyers in a B2B context
Proficiency with CRM systems such as Salesforce and email marketing platforms like HubSpot, Mailchimp, or Marketo
Ability to work effectively across Sales, Engineering, and global marketing teams in matrixed organizations
Skilled at negotiating contracts and managing logistics providers
Experience coordinating content production workflows across distributed teams a plus

Job Duties

Own the annual event calendar and budget covering trade shows, customer events, field activations, QBR meetings, webinars, and digital campaigns
Develop and execute full marketing plans for each event including objectives, target audience, promotional campaigns, and supporting content
Lead all onsite operations including booth management, staff scheduling, catering, networking events, vendor coordination, freight shipping, and setup and takedown
Manage post-event activities including CRM lead entry, sales handoff, and delivery of post-show reports
Collaborate with Marketing Manager and Sales teams to ensure technical accuracy and resonance with engineering-heavy EPC and developer audiences
Design and execute ongoing EDM campaigns for acquisition and pipeline conversion
Build and maintain segmented email lists for targeted outreach
Execute structured nurture sequences to advance leads to qualified opportunities
Support ABM execution targeting key EPC and Developer accounts with personalized outreach
Track and report full-funnel KPIs such as CPL, email engagement, meeting-to-opportunity conversion, and attributable pipeline
Support Marketing Manager in building and maintaining US media and industry network
Produce US market content for global marketing channels
Assist in maintaining SEIA membership and association engagement
Coordinate participation in relevant industry events, working groups, and forums

Job Criteria

Experience

Mid Level (3-7 years)

Job Location

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