Job Overview
Employment Type
Full-time
Compensation
Salary
Range $32,800.00 - $59,300.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
flexible schedule
Professional Development
Travel reimbursement
Job Description
Voltage is a dynamic company deeply embedded in the B2B energy sector, specializing in delivering innovative technical solutions through cutting-edge products and services. The organization operates at the forefront of the energy transition, providing advanced energy balance of system (eBOS) hardware designed to optimize and accelerate the deployment of utility-scale solar projects. As a company, Voltage prides itself on pioneering industry-leading technologies that resonate with engineers, EPCs (engineering, procurement, and construction companies), developers, and utility partners. Voltage champions sustainable energy growth through strategic collaboration and technical excellence, playing a pivotal role in driving industry change and environmental impact on a global scale.
The Event Marketing Specialist role at Voltage presents a distinctive opportunity. Unlike traditional event marketing positions, this role is deeply integrated with Voltage's B2B sales engine, functioning as a critical interface between technical innovation and market engagement. The successful candidate will be responsible for designing and executing high-impact marketing experiences that align seamlessly with the company’s sales pipeline and product release strategy. This includes involvement in massive industry trade shows like RE+, account-based marketing (ABM) events, customer events, and field activations aimed at establishing Voltage’s industry credibility and accelerating the energy transition.
This role is not merely about event logistics but involves strategic planning and execution across various marketing initiatives. From managing complex product showcases that highlight Voltage's eBOS solutions to coordinating account-specific quarterly business review meetings (QBRs) for strategic utility partners, the Event Marketing Specialist drives revenue pipeline, strengthens market positioning, and fosters meaningful engagement within the energy sector. Responsibilities extend beyond event management to include demand generation strategies such as executing email direct marketing (EDM) campaigns and supporting ABM outreach, ensuring consistent audience engagement through the buying cycle.
Day-to-day operations involve meticulous planning and management of the annual event calendar and budget, campaign development, booth operations, post-event reporting, and close collaboration with sales and marketing teams. The role requires excellence in both on-site event coordination and off-site digital and direct marketing initiatives, making it vital for the successful candidate to possess a blend of creativity, technical understanding, and operational expertise.
Voltage thrives on diversity and inclusive culture, and this role reflects the company’s commitment to innovation and teamwork. Joining Voltage means contributing to a fast-growing, dynamic environment where your efforts directly impact the company's success and the broader shift toward sustainable energy. For professionals passionate about event marketing within the cleantech and industrial hardware sectors, Voltage offers a challenging and rewarding environment where both career growth and meaningful industry contributions are achievable.
The Event Marketing Specialist role at Voltage presents a distinctive opportunity. Unlike traditional event marketing positions, this role is deeply integrated with Voltage's B2B sales engine, functioning as a critical interface between technical innovation and market engagement. The successful candidate will be responsible for designing and executing high-impact marketing experiences that align seamlessly with the company’s sales pipeline and product release strategy. This includes involvement in massive industry trade shows like RE+, account-based marketing (ABM) events, customer events, and field activations aimed at establishing Voltage’s industry credibility and accelerating the energy transition.
This role is not merely about event logistics but involves strategic planning and execution across various marketing initiatives. From managing complex product showcases that highlight Voltage's eBOS solutions to coordinating account-specific quarterly business review meetings (QBRs) for strategic utility partners, the Event Marketing Specialist drives revenue pipeline, strengthens market positioning, and fosters meaningful engagement within the energy sector. Responsibilities extend beyond event management to include demand generation strategies such as executing email direct marketing (EDM) campaigns and supporting ABM outreach, ensuring consistent audience engagement through the buying cycle.
Day-to-day operations involve meticulous planning and management of the annual event calendar and budget, campaign development, booth operations, post-event reporting, and close collaboration with sales and marketing teams. The role requires excellence in both on-site event coordination and off-site digital and direct marketing initiatives, making it vital for the successful candidate to possess a blend of creativity, technical understanding, and operational expertise.
Voltage thrives on diversity and inclusive culture, and this role reflects the company’s commitment to innovation and teamwork. Joining Voltage means contributing to a fast-growing, dynamic environment where your efforts directly impact the company's success and the broader shift toward sustainable energy. For professionals passionate about event marketing within the cleantech and industrial hardware sectors, Voltage offers a challenging and rewarding environment where both career growth and meaningful industry contributions are achievable.
Job Requirements
- 3-5 years in B2B event marketing or related field
- Proven experience in managing ATL and BTL marketing programs
- Experience marketing physical hardware products to technical buyers
- Proficiency with CRM and email marketing platforms
- Ability to collaborate across Sales, Engineering, and Marketing teams
- Skilled at contract negotiation and vendor management
- Authorized to work in the US
- Comfortable in a fast-paced environment
- Ability to travel up to 25 percent
- Ability to work extended periods at a computer
- Work primarily performed in an office environment
Job Qualifications
- 3-5 years in B2B event marketing, field marketing, or marketing at an industrial hardware or deep-tech company
- Proven experience managing both ATL and BTL programs including large-scale trade shows, company milestone events, customer activations, and entertainment sponsorships
- Experience marketing physical hardware products to technical buyers in a B2B context
- Proficiency with CRM systems such as Salesforce and email marketing platforms like HubSpot, Mailchimp, or Marketo
- Ability to work effectively across Sales, Engineering, and global marketing teams in matrixed organizations
- Skilled at negotiating contracts and managing logistics providers
- Experience coordinating content production workflows across distributed teams a plus
Job Duties
- Own the annual event calendar and budget covering trade shows, customer events, field activations, QBR meetings, webinars, and digital campaigns
- Develop and execute full marketing plans for each event including objectives, target audience, promotional campaigns, and supporting content
- Lead all onsite operations including booth management, staff scheduling, catering, networking events, vendor coordination, freight shipping, and setup and takedown
- Manage post-event activities including CRM lead entry, sales handoff, and delivery of post-show reports
- Collaborate with Marketing Manager and Sales teams to ensure technical accuracy and resonance with engineering-heavy EPC and developer audiences
- Design and execute ongoing EDM campaigns for acquisition and pipeline conversion
- Build and maintain segmented email lists for targeted outreach
- Execute structured nurture sequences to advance leads to qualified opportunities
- Support ABM execution targeting key EPC and Developer accounts with personalized outreach
- Track and report full-funnel KPIs such as CPL, email engagement, meeting-to-opportunity conversion, and attributable pipeline
- Support Marketing Manager in building and maintaining US media and industry network
- Produce US market content for global marketing channels
- Assist in maintaining SEIA membership and association engagement
- Coordinate participation in relevant industry events, working groups, and forums
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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