Sales Manager - Events & Weddings

Lal Hospitality Group is an exclusive collection of carefully curated properties based in the scenic central coast region of California, specifically in Morgan Hill and Hollister. This distinguished group includes an impressive portfolio of urban and rural assets, comprising restaurants, wineries, event venues, and boutique hotels offering both full and select services. The essence of the Lal Hospitality Group is to provide unique, memorable experiences that inspire guests to enjoy and celebrate lifes special moments, whether quotidian or extraordinary. The properties serve a diverse clientele by accommodating a variety of occasions, from elegant dinners and cozy overnight stays to large-scale weddings and corporate events accommodating several hundred guests. Each property within the Lal portfolio is committed to delivering unparalleled hospitality that embodies the spirit and natural beauty of the region.

The Sales Manager position at Lal Hospitality Group is a dynamic and hands-on role central to driving the companys growth in revenue across all properties. As a pivotal player working closely with senior management, the Sales Manager will take the lead in developing, establishing, and implementing strategic sales initiatives aimed at maximizing profit and enhancing the brands market presence. This position involves a broad spectrum of responsibilities, including active solicitation of sales through prospecting various lead sources, conducting on-site tours, negotiating contracts, and efficiently managing follow-ups and proposals. The role also requires participating in local and regional wedding fairs and other event marketing opportunities to maintain a constant pipeline of potential clients. In addition, the Sales Manager will conduct regular market research to keep Lals event packages competitive and appealing to the destination wedding and events market.

Success in this role demands a candidate who is passionate about autonomy, thrives in a fast-paced, evolving environment, and values teamwork. The ideal Sales Manager is both creative and strategic, well-versed in the latest sales and marketing techniques, and willing to think beyond conventional methods to cultivate innovative approaches. Further duties encompass supervising event coordination staff including event coordinators, banquet servers, bartenders, and custodial team members, ensuring that all event-related activities run smoothly from initial inquiry through event execution and completion. The Sales Manager must maintain up-to-date and accurate records in the PipeDrive CRM, oversee client communications, monitor market trends, and assist the marketing team in designing engaging campaigns and generating digital content.

From organizing details with vendors such as florists, photographers, and entertainers to ensuring client satisfaction and safety standards across the properties, the Sales Manager is a crucial ambassador for the Lal brand. Candidates should have strong communication and interpersonal skills, the ability to build lasting client relationships, and a professional demeanor that reflects the companys reputation as a community institution and respected event industry player.

This full-time role offers the exciting opportunity to join a unique hospitality group celebrated for its exceptional offerings and natural world-inspired charm. If you have the skills, creativity, and dedication to contribute to Lal Hospitality Groups continued success, you will find this a highly rewarding position in a supportive and innovative environment.