Red Vines College Brand Ambassador (Fall 2026)

Red Vines is a beloved candy brand manufactured by the American Licorice Company, a family-owned business rooted in tradition and quality since 1914. Originating from a small rented space on West Jackson Boulevard in Chicago, the company has grown through five generations while maintaining its artisanal craft and commitment to producing high-quality licorice treats. Red Vines has become a staple candy for many, celebrated for its unique taste and the way it enhances life's sweetest moments. This brand is widely recognized and cherished across various communities, especially among college students who appreciate its chewy texture and distinctive flavor. The American Licorice Company blends heritage with a modern approach to marketing, engaging new audiences through energetic campaigns and campus brand ambassadors.

In this role as a Red Vines Brand Ambassador for the Fall 2026 semester or quarter, you will be at the forefront of spreading the joy of Red Vines candy on your college campus. This position is crafted for enthusiastic students interested in marketing, social media, and brand representation. Your main mission will be to introduce Red Vines to your peers and ensure it becomes the go-to candy during study breaks, campus events, movie nights, tailgates, and casual hangouts. You will organize and participate in fun, interactive events where you distribute free Red Vines samples, making the brand visible and popular among student groups and organizations.

Beyond engaging directly with students through event sampling, you will also leverage your social media platforms, particularly Instagram and TikTok, to amplify the presence of Red Vines. Creating engaging posts, reels, carousels, and stories will form a major part of your responsibilities, helping to connect the brand with the digital lives of your fellow students. This role not only offers you the opportunity to earn a stipend of $875 for successfully completing all program deliverables but also provides chances to earn additional cash bonuses for outstanding performance and referrals.

As a Red Vines Brand Ambassador, you will follow a structured program throughout the Fall term, including virtual training and ongoing support to ensure your success. You’ll be responsible for consistent communication with the support team via Slack, submitting regular photo and video content, encouraging product feedback through surveys, and maintaining project deadlines. This role provides flexible hours, allowing you to integrate your ambassador duties smoothly alongside your academic commitments.

The position is ideal for students with strong social media presences who are passionate about event planning and marketing. Ideal candidates should have Instagram accounts with at least 1,000 engaged followers and TikTok videos regularly generating more than 500 views. A positive and brand-safe online presence is critical to maintaining the integrity and message of Red Vines. Additionally, connecting with campus organizations like Greek life or clubs will be beneficial to success in this role.

This opportunity not only offers monetary rewards and branded swag such as a Red Vines T-shirt but also empowers you to gain valuable entrepreneurial experience in marketing and communication, helping you build skills that will serve you well in future career endeavors. Overall, this is a dynamic and rewarding position suitable for motivated college students eager to advocate for an iconic candy brand while honing their social media and event planning skills.