Marketing Specialist

CompuGroup Medical is a leading global provider of digital healthcare solutions, dedicated to revolutionizing the way healthcare professionals produce, access, and utilize information. With a strong commitment to improving patient outcomes, CGM develops innovative e-health solutions that enable medical practitioners to focus on what truly matters—their patients. As a pioneering company in the digital health space, CGM combines cutting-edge technology with deep industry knowledge to create tools that streamline healthcare operations and enhance the quality of care delivery. The company operates in a crisis-proof market, providing stability and long-term growth opportunities for its employees. CGM is also known for fostering an inclusive work environment and offering modern workplaces with flexible hours and hybrid work options, making it an attractive employer in the health tech field.

The Marketing Specialist role at CompuGroup Medical offers an exciting opportunity to contribute directly to the company’s mission of transforming healthcare through digital innovation. This position focuses on creating and managing diverse marketing communications, including emails, newsletters, social media content, webinars, and product collateral targeted at multiple customer channels. The specialist will play a critical role in generating both inbound and outbound demand by developing original, creative content that supports sales enablement and product marketing initiatives. A key component of the role involves conducting thorough market research and data analysis to understand current industry trends, competitor strategies, and customer needs, which will inform optimized marketing strategies and campaigns. Furthermore, the role demands continuous improvement by leveraging artificial intelligence tools to optimize project velocity and quality while tracking and reporting key performance metrics for marketing efforts.

In addition to traditional marketing duties, this position provides the chance to work closely with website management, marketing event coordination, and brand development to articulate CGM's value propositions clearly. The ideal candidate will bring a strong background in healthcare marketing with proficiency in content creation and graphic design software such as Adobe Photoshop, Premiere Pro, InDesign, and Illustrator. Experience with SEO best practices, marketing automation systems, CRM, and social media platforms like X, LinkedIn, and Facebook is also essential. The role requires a Bachelor's degree in marketing, business, communications, or a related field and at least 2 years of experience in corporate marketing within the healthcare industry. Some travel may be required to attend marketing events and conferences.

CGM offers a comprehensive benefits package that supports employees’ health, well-being, and financial security, including medical, dental, and vision insurance, a 401k plan with employer matching, and personal time off to help maintain a healthy work-life balance. This role provides meaningful work situated at the intersection of healthcare and digital innovation, with abundant opportunities for professional growth within a supportive and diverse company culture. Joining CGM means becoming part of a larger cause shaping the future of e-health—a revolution that saves lives and transforms care with compassion in the digital age.