Marketing Events Manager

Cohen & Co is a prestigious professional services firm renowned for its commitment to excellence and client-centric solutions. With a firm foundation rooted in integrity, diversity, and innovation, Cohen & Co has built a reputation as a trusted advisor in the industry. The firm prides itself on its inclusive culture that embraces diverse perspectives and backgrounds, fostering a collaborative and growth-oriented workplace where employees can thrive and contribute meaningfully. At Cohen & Co, the principle of 'great people first' is more than just a motto; it is a core value that guides the firm’s approach to talent management, client relationships, and overall business strategy. The firm offers a comprehensive Total Rewards package that goes beyond traditional benefits, providing employees with flexible options designed to meet their individual needs. This includes generous time off policies, merit-based incentive programs, and robust talent development opportunities to support career progression and personal growth.

The role of Events Planning Professional in Cohen & Co’s Growth team is a pivotal position responsible for driving the firm’s event management strategy that supports business development and relationship-building initiatives. Reporting directly to the Chief Marketing Officer, the successful candidate will lead the design, planning, execution, and evaluation of a wide array of market-facing events ranging from national conferences and local seminars to webinars and third-party sponsorship engagements. The events managed by this role are diverse in their scope, spanning multiple formats and target audiences, including high-profile client entertainment, networking events, and continuing professional education (CPE) programs.

This role demands a seasoned professional with a comprehensive understanding of event planning, project management, and marketing collaboration. The ideal candidate is a proactive self-starter who thrives in a fast-paced and team-oriented environment, bringing organizational acumen and creativity to every facet of the event lifecycle. Key responsibilities include developing and promoting branded and co-branded events that align with the firm’s strategic goals, securing and coordinating speakers, managing budgets, negotiating contracts, and ensuring flawless on-site event execution. Additionally, the professional will serve as the lead planner for Cohen & Co’s flagship annual Investment Industry CPE event, a significant multi-day affair attended by over 400 clients, prospects, and internal team members.

Beyond operational duties, this role involves a strategic component that includes analyzing event performance metrics, optimizing the use of technology platforms such as Salesforce, Pardot, and Cvent, and incorporating learning from feedback to improve future events. The Events Planning Professional will work cross-functionally with industry marketing leads and other key stakeholders to integrate event content with social media, email marketing campaigns, and lead tracking efforts, thereby maximizing event ROI and business impact. The position requires up to 30% travel to support events at various locations across the United States and occasional availability during evenings and weekends. Overall, this role offers a dynamic and rewarding opportunity to contribute to Cohen & Co’s growth and client engagement through expert event planning and innovative marketing strategies.