Job Overview
Employment Type
Full-time
Compensation
Salary
Range $42,400.00 - $58,400.00
Work Schedule
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
team events
Employee Discounts
Job Description
The Worcester Railers are a professional ice hockey team competing in the ECHL, based in Worcester, Massachusetts. Established as part of the rapidly growing sports and entertainment scene in the region, the Railers have cultivated a passionate fan base dedicated to the thrill and community spirit that hockey brings to the city. As a vibrant sports organization, the Worcester Railers epitomize commitment to excellence both on and off the ice. They focus heavily on delivering engaging fan experiences, community involvement, and partnership growth that enhances the overall brand value of the team. The organizational culture emphasizes core values such as positive attitude, work ethic, coachability, leadership, and passion for one’s craft, guiding every member of their team to contribute meaningfully to the club’s success and reputation.
The Marketing Coordinator position at the Worcester Railers is an exciting and dynamic role integral to driving the team’s marketing initiatives and fan engagement strategies. This full-time role offers a unique opportunity to work within a fast-paced sports and entertainment environment where creativity and strategic planning intersect. The individual in this position will be responsible for coordinating a variety of marketing activities including campaign execution, creative service management, traditional advertising coordination, and email marketing communications. A crucial element of this role is to support efforts that increase ticket sales, enhance brand visibility, foster fan loyalty, and maximize corporate partnership value.
The ideal candidate will bring a blend of creativity, excellent organizational skills, and a collaborative spirit, enabling them to manage multiple projects and respond proactively to the evolving needs of the marketing department. This role requires someone who is motivated to grow professionally, eager to learn new skills, and ready to contribute to the Worcester Railers’ ongoing success story. The Marketing Coordinator will work closely with various departments such as ticket sales, corporate partnerships, game operations, and community relations to ensure cohesive and impactful promotional campaigns. Additionally, this role demands a hands-on approach to managing creative assets and traditional advertising channels like radio, television, print, and outdoor media, ensuring campaign consistency and brand alignment.
Working with the Worcester Railers offers more than just a job; it’s an entry into a community spirited, ambitious sports organization that values teamwork and individual contributions equally. Emphasis on professional development, creative collaboration, and operational excellence position this role as a pivotal stepping stone for individuals pursuing a career in sports marketing. Those joining the Railers team are expected to be champions of the club’s five characteristics: positive attitude, strong work ethic, coachability, leadership, and an unwavering passion for their craft. This role not only supports the marketing department’s goals but actively shapes the fan experience through innovative and strategic marketing activities designed to grow the club’s footprint locally and beyond.
The Marketing Coordinator position at the Worcester Railers is an exciting and dynamic role integral to driving the team’s marketing initiatives and fan engagement strategies. This full-time role offers a unique opportunity to work within a fast-paced sports and entertainment environment where creativity and strategic planning intersect. The individual in this position will be responsible for coordinating a variety of marketing activities including campaign execution, creative service management, traditional advertising coordination, and email marketing communications. A crucial element of this role is to support efforts that increase ticket sales, enhance brand visibility, foster fan loyalty, and maximize corporate partnership value.
The ideal candidate will bring a blend of creativity, excellent organizational skills, and a collaborative spirit, enabling them to manage multiple projects and respond proactively to the evolving needs of the marketing department. This role requires someone who is motivated to grow professionally, eager to learn new skills, and ready to contribute to the Worcester Railers’ ongoing success story. The Marketing Coordinator will work closely with various departments such as ticket sales, corporate partnerships, game operations, and community relations to ensure cohesive and impactful promotional campaigns. Additionally, this role demands a hands-on approach to managing creative assets and traditional advertising channels like radio, television, print, and outdoor media, ensuring campaign consistency and brand alignment.
Working with the Worcester Railers offers more than just a job; it’s an entry into a community spirited, ambitious sports organization that values teamwork and individual contributions equally. Emphasis on professional development, creative collaboration, and operational excellence position this role as a pivotal stepping stone for individuals pursuing a career in sports marketing. Those joining the Railers team are expected to be champions of the club’s five characteristics: positive attitude, strong work ethic, coachability, leadership, and an unwavering passion for their craft. This role not only supports the marketing department’s goals but actively shapes the fan experience through innovative and strategic marketing activities designed to grow the club’s footprint locally and beyond.
Job Requirements
- Bachelor's degree in marketing, communications, sports management, graphic design, or related field preferred
- 1-3 years of experience in marketing, sports, entertainment, or related industry preferred
- Strong organizational and project management skills
- Excellent written and verbal communication abilities
- Experience with Adobe Creative Suite, Canva, or similar design platforms preferred
- Familiarity with email marketing platforms and CRM systems preferred
- Ability to work nights, weekends, and holidays as required by the event schedule
Job Qualifications
- Bachelor's degree in marketing, communications, sports management, graphic design, or related field preferred
- 1-3 years of experience in marketing, sports, entertainment, or related industry preferred
- Strong organizational and project management skills
- Excellent written and verbal communication abilities
- Experience with Adobe Creative Suite, Canva, or similar design platforms preferred
- Familiarity with email marketing platforms and CRM systems preferred
- Ability to work nights, weekends, and holidays as required by the event schedule
Job Duties
- Assist in the development and execution of integrated marketing campaigns promoting ticket sales, theme nights, community initiatives, merchandise, and special events
- Coordinate timelines, deliverables, and internal communication for marketing initiatives
- Support season-long promotional planning and campaign strategy
- Track campaign performance and provide insights/recommendations for improvement
- Collaborate with ticket sales, corporate partnerships, game operations, and community relations departments on promotional initiatives
- Serve as a primary point of contact for creative asset requests across departments
- Coordinate the development of graphics, print materials, signage, and promotional assets
- Ensure all creative materials align with organizational branding standards
- Assist with photography coordination and asset management
- Maintain organized creative archives and project workflows
- Coordinate traditional advertising efforts including radio, television, print, outdoor, and in-arena promotions
- Assist with media buying logistics, ad trafficking, and promotional scheduling
- Manage relationships and communication with advertising vendors and media partners
- Ensure timely delivery of advertising materials and campaign assets
- Assist in the building, scheduling, and deployment of email marketing campaigns
- Segment email audiences and assist with CRM/database marketing initiatives
- Monitor email analytics including open rates, click-through rates, and conversions
- Help maintain consistent messaging and branding across all email communications
- Assist with game day marketing execution and promotional activations
- Support department reporting and administrative functions as needed
- Participate in brainstorming sessions and creative campaign development
- Other duties as assigned
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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