Marketing Coordinator

Baudville Brands is a dynamic and reputable company based in Grand Rapids, renowned for its commitment to quality and innovation within the branded merchandise and recognition industry. With over four decades of experience, Baudville Brands has established itself as a leader in the creation and distribution of unique products that help enhance workplace culture and employee engagement. The company prides itself on fostering a collaborative and inclusive work environment, which is reflected in its numerous awards including being recognized as one of West Michigan’s Best and Brightest Companies to Work For multiple times and achieving national accolades for workplace wellness and culture. The organization’s employee-focused approach underlines its dedication to not only its customers but also its team members, ensuring stability, growth opportunities, and a supportive atmosphere for continuous innovation and success.

The role of Content Marketing Coordinator at Baudville Brands presents an exciting opportunity within the internal Marketing Communications (MarCom) agency as part of the company’s growing marketing team. This full-time position requires a highly creative and collaborative individual with strong experience in content and social marketing, e-commerce marketing, digital merchandising, and project management within a MarCom environment. The Content Marketing Coordinator will play a crucial role in advancing the digital presence and engagement across various touchpoints, including social media networks, email marketing campaigns, e-commerce platforms, directory listings, and customer reviews.

In this capacity, the coordinator will be responsible for managing and developing compelling copy and visual content that drives engagement and conversion. They will execute strategic social media calendars, coordinate email marketing campaigns, manage digital listings, and collaborate across departments and with external vendors. The role involves hands-on content creation as well as the administration of tools and platforms to sustain a consistent brand voice and maximize marketing effectiveness. The successful candidate will bring a unique combination of creative vision and analytical skills to evaluate and improve marketing strategies while supporting cross-functional project management initiatives aimed at increasing traffic, enhancing user experience, and boosting sales performance across all Baudville Brands.

Furthermore, the role emphasizes continuous improvement and innovation by fostering creativity and data-driven decision-making, with responsibilities spanning from social media management and social ad spend oversight to email personalization, blog content production, and employee advocacy program support. The position also involves vital communication functions to keep internal stakeholders informed about digital marketing outcomes and opportunities.

The ideal candidate for this position will exhibit strong writing skills, keen attention to detail, and the ability to balance creative execution with business objectives. Experience with both B2B and B2C marketing, familiarity with e-commerce platforms like Shopify, SaaS business models, and omnichannel marketing approaches are highly valued. Proficiency in social media management tools (e.g., Sprout, Oktopost, Hootsuite), CRM and project management systems (preferably Wrike and NetSuite), and multiple email marketing platforms (e.g., MailChimp, Klaviyo, Constant Contact) are also essential.

Baudville Brands offers a supportive and rewarding work environment with competitive performance-based compensation, including annual salary and discretionary bonuses. Employees benefit from comprehensive health insurance packages, company-sponsored 401K with vested match, tuition reimbursement programs, paid parental leave, and the opportunity to work alongside a team of proven winners committed to achieving high levels of business success and workplace excellence. This role is ideal for a self-starter with a mutuality mindset, ready to contribute to a thriving company that values diversity, innovation, and employee development.