Marketing & Fan Engmnt Coordinator

The Fresno State Athletic Corporation is an integral part of California State University, Fresno, a leading institution in the California State University system. Located in Fresno, California, this dynamic corporation is dedicated to managing and promoting the university's athletic programs, fostering community engagement, and enhancing the fan experience. Fresno State Athletic Corporation operates in a vibrant metropolitan area known for its diversity and cultural richness. Fresno itself boasts a multi-ethnic population of over 527,000 residents and offers a unique blend of accessibility to natural wonders such as Yosemite, Kings Canyon, and Sequoia National Parks along with urban amenities. The Corporation plays a vital role in cultivating a strong sports culture that complements the university’s mission of empowering and educating students through values of discovery, diversity, and distinction.

The Marketing & Fan Engagement Coordinator role at Fresno State Athletic Corporation is a full-time, staff position based in Fresno that offers a competitive salary of $2,929.34 per month. This position is central to driving marketing, promotional, and fan engagement efforts for Fresno State Athletics. Reporting directly to the Assistant Athletics Director for Marketing and Fan Engagement, the coordinator will spearhead marketing campaigns and fan engagement strategies across multiple sports, with a special focus on assigned sports while providing support to football and men’s basketball programs.

This role involves comprehensive responsibilities including planning, creating, and implementing multifaceted marketing campaigns designed to elevate fan participation and boost ticket sales revenue. The coordinator will manage the Athletic Corporation's social media platforms and digital branding initiatives, ensuring consistent and engaging content that resonates with the campus community, students, alumni, and the larger fan base. They will also develop and execute student and campus marketing programs aimed at increasing athletic event attendance and fostering stronger connections between the university’s athletic teams and their supporters.

Key functions include conceptualizing and delivering innovative promotional initiatives that inform, excite, and engage audiences while generating increased ticket sales through single-game, group, and season ticket campaigns. The coordinator is expected to be proficient in leveraging social media platforms such as Facebook, Twitter, Instagram, and TikTok, alongside software tools like Photoshop and Sound Director, to optimize marketing efforts.

The role demands creativity, strong organizational skills, and the ability to thrive in a fast-paced environment with frequent interruptions. It requires collaboration across multiple stakeholders including faculty, staff, business partners, and the general public. A strong understanding of NCAA compliance, Title IX regulations, and department policies is essential to ensure all marketing and promotional activities align with institutional rules and ethical standards.

With a focus on continuous growth and fan base expansion, the Coordinator will act as a key marketing liaison for assigned sports, driving efforts that contribute to both community engagement and revenue goals. This position offers the opportunity to work within a supportive environment, backed by the comprehensive benefits package offered by the Fresno State Athletic Corporation, including medical, dental, vision plans, participation in CalPERS, and paid sick and vacation leave. Embark on a career where your marketing expertise will shine in a collegiate athletics setting, making a tangible impact on one of the most respected athletic programs in California’s Central Valley.