Market Director of Sales

Torrance, CA, USA|

Job Overview

Compensation

Salary

Range $110,000.00 - $115,000.00

Benefits

Medical insurance

Dental Insurance

Vision Insurance

Health savings account

401(k) retirement plan

Paid vacation

paid sick days

Sonesta Hotel Discounts

educational assistance

Paid parental leave

Company paid life insurance

company paid short term disability insurance

company paid long term disability insurance

Various employee perks

Hospital Indemnity insurance

critical illness insurance

accident insurance

Job Description

We are Sonesta International Hotels, the 8th largest hotel company in the United States, with a dynamic and rapidly growing presence. Our company is an epic blend of full-service and focused hotels strategically located in major cities across the nation, offering a uniquely diverse portfolio of owned, managed, and franchised properties. With over 1000 properties in eight countries and counting, Sonesta is widely recognized for its commitment to delivering exceptional hospitality experiences. We pride ourselves on cultivating a human-centered approach to hospitality, where we serve our guests with passion, loyalty, and purpose. Our mission is deeply rooted in providing quality, value, and memorable experiences to every guest at every stay, evidencing our motto, "Together We Thrive." This commitment has propelled Sonesta to the forefront of the hospitality industry, combining operational excellence with a personal touch that truly connects with guests.

The role of Market Director of Sales (MDOS) at Sonesta is a pivotal leadership position responsible for developing and implementing comprehensive sales and marketing strategies for multiple hotels within the same market, specifically Sonesta ES Suites Torrance and Sonesta Select Torrance. This role is integral to achieving joint occupancy, average daily rate, and market share goals by spearheading tactical revenue generation plans tailored to each hotel's unique positioning and the overall market conditions. The MDOS collaborates closely with multiple General Managers and regional leadership to identify effective extended stay strategies that drive revenue aligned with the market’s seasonal demand variations.

This position requires managing and mentoring several Sales Managers who represent both individual hotels and the combined enterprise, enabling alignment with Sonesta’s broader marketing, revenue management, and global sales goals. The Market Director of Sales plays a strategic role in adapting national brand initiatives to meet local market needs, ensuring a nimble response to competitor activity and market opportunities. Beyond direct sales responsibilities, the MDOS is a key player in fostering cross-functional cooperation with hotel departments and community relations, maintaining strong client and community partnerships, and providing regular reporting on sales performance. With a competitive salary range of $110,000 to $115,000, this exempt position demands a proven leader with extensive hospitality sales experience and the ability to influence revenue growth while upholding Sonesta’s world-class service standards. The successful candidate will deliver not just on financial targets but also on our promise of Sonesta Service excellence in every guest and client interaction.

Job Requirements

Bachelor’s degree in hotel administration, business administration or related field preferred
previous director of sales experience required
previous background from the extended stay industry preferred
ability to speak, read, and write fluent English
professional verbal and written communication skills
mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
ability to prioritize and organize work assignments
problem solving, reasoning, motivating, organizational and training abilities
experience with microsoft office, opera and automated sales systems preferred
ability to travel including some overnight travel is required
valid driver’s license required
frequently standing up, bending, climbing, kneeling, and moving about the facility
carrying, lifting or pulling items weighing up to 25 pounds
frequently handling objects and equipment

Job Qualifications

Bachelor’s degree in Hotel Administration, Business Administration or related field preferred
previous Director of Sales experience required
previous background from the extended stay industry preferred
ability to speak, read, and write fluent English
other languages beneficial
professional verbal and written communication skills
mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
ability to prioritize and organize work assignments
problem solving, reasoning, motivating, organizational and training abilities
experience with Microsoft Office, Opera and Automated Sales Systems preferred

Job Duties

Deliver on the promise of Sonesta Service in all interactions with guests and clients
manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of all hotels
develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the market while maintaining guest satisfaction
develop and maintain relationships with key clients in order to produce extended stay room sales
regularly sell hotel rooms through direct client contact
partner with all hotel GMs and the Regional Sales Director to effectively maximize RevPar opportunities in the local market
achieve budgeted revenues and personal/team sales goals to maximize profitability within all areas of responsibility
participate in the preparation of the annual departmental operating budgets, the market’s sales and marketing plan, and financial plans which support the overall objectives of all hotels
produce regular reports and sales forecasts
work as part of the senior leadership team of the hotels to positively impact the effectiveness of the operation of the hotels
manage the team Sales employees, direct the day-to-day activities of the team, plan, organize, and assign work, develop and communicate strategies and goals
create, train, and motivate those responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotels, while maintaining guest satisfaction
advise staff of formal policies and procedures
manage all human resources-related actions in accordance with the Company’s rules and policies
create and implement the tactical sales plans that drive measurable incremental occupancy, increase average rates, and increase business volume during off-peak periods
enhance the image of the hotels in the local community
monitor sales activities/performance to ensure actual sales exceed the established revenue plan
analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rates
coordinate with other hotel-level departments to facilitate services agreed upon by the hotel’s leadership teams
develop and maintain positive relationships with officials and representatives of local community groups
in coordination with the General Managers, serve as the market representative for media-related inquiries and refer sensitive matters to the Corporate Communications Department as necessary
prepare Weekly/Monthly reporting on account, individual, segment, and tier production
act as “Manager on duty” as required
attend evening social and breakfast events as a representative of the management team of all hotels to greet and welcome guests and to prospect for additional sales leads
ensure compliance with federal, state and local laws regarding health, safety, and alcohol services
perform other duties as assigned