Local Event Producer & Promoter (freelance, commission only) (copy)

Sofar Sounds is a pioneering live music company that originated in London in 2009, created to revitalize the live music experience that had been losing its charm. Over time, it has evolved into a vibrant global movement not only encompassing live music but also expanding into comedy, singles, dance, and more. Sofar Sounds is renowned worldwide for discovering rising talents and providing them with intimate, unforgettable platforms that range from secret concerts in unique venues like ski jumps, caves, rooftops, and private living rooms, to diverse urban spaces. The company prides itself on delivering world-class live experiences that foster genuine connections between artists and audiences, emphasizing immersive and device-supported engagement. Sofar Sounds has played a significant role in the early careers of artists such as Billie Eilish, Jack Harlow, Hozier, and Olivia Dean, among others.

The Freelance Local Producer role at Sofar Sounds offers an extraordinary opportunity to be a key player in shaping the cultural fabric of your city. As part of a dynamic global network of entrepreneurial community builders and tastemakers, you will drive the local presence of Sofar by organizing, promoting, and producing unique live events that resonate with diverse audiences. This position demands creativity, business acumen, cultural insight, and the ability to build and nurture relationships with artists, venues, sponsors, and community organizations. This role is hybrid but requires candidates to be based in the designated city to ensure they maintain and activate strong local networks.

In this commission-based partnership, Freelance Local Producers enjoy flexible, self-directed schedules, although much of the activity revolves around evenings and weekends when live events peak. The job encompasses event planning and curation, marketing and promotion, and flawless execution. You will be responsible for crafting and executing a vision for your city’s monthly events, curating high-quality, diverse talent and venues, managing staffing and the quality of experiences to ensure hospitality and magic, administrating financial performance, and cultivating partnerships and sponsorships that drive revenue growth. The role encourages entrepreneurial ownership alongside access to global training and resources.

Candidates who thrive in this role possess 3-5 years of live event production experience with a solid track record of successful marketing activations and sponsorship sales. They are natural connectors with deep local scene knowledge who can strategically grow Sofar’s brand while managing multiple responsibilities with professionalism and autonomy. Collaborating with other producers within the city or across different neighborhoods is essential, especially in markets with multiple team members or expansion opportunities.

As a part of the Sofar community, you join individuals passionate about live music and cultural discovery, working collectively and independently to create memorable moments. The company values diversity and encourages applicants from all backgrounds, affirming a culture of belonging and equality. Sofar also integrates AI tools within recruitment processes to enhance efficiency but confirms that all final hiring decisions are human-led. Whether you are an ecosystem builder, cultural curator, or event strategist, this role offers meaningful ownership, flexible work environment, and the privilege of being part of a global brand dedicated to sustaining the magic of live arts.