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Green Chef Senior Product Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Type:
Salary
Rate:
Range $150,000.00 - $175,000.00
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Benefits

competitive salary
opportunities for growth
collaborative work environment
Health Insurance
Paid Time Off
Flexible work arrangements
Employee Discounts

Job Description

Green Chef is recognized as the #1 Meal Kit for Clean Eating, dedicated to offering healthy, organic meal options that support a clean lifestyle through convenient home delivery. As part of the larger meal kit and food industry, Green Chef combines the convenience of subscription-based meal kits with a focus on clean, wholesome ingredients, serving diverse customer segments who prioritize health and sustainability. This company is renowned for its commitment to quality, nutrition, and customer-centric innovation, which have contributed to its leading market position within the clean eating segment. The company fosters a culture of collaboration, creativity, and data-driven decision-making... Show More

Job Requirements

  • 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
  • Deep understanding of customer behavior, market trends, and competitive landscapes
  • Comfort with setting appropriate KPIs, collecting and analyzing cross-functional performance data, and using insights to drive action
  • Experience conducting scrappy qualitative and quantitative consumer research and turning insights into product ideas and marketing campaigns
  • Experience with a variety of marketing channels
  • Experience collaborating with and influencing cross-functional teams across different offices
  • Excellent project management skillset
  • Excellent communication and presentation skills
  • BA/BS or equivalent degree

Job Qualifications

  • BA/BS or equivalent degree
  • 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
  • Deep understanding of customer behavior, market trends, and competitive landscapes to create successful strategies
  • Experience conducting qualitative and quantitative consumer research and turning insights into product ideas and marketing campaigns
  • Experience with a variety of marketing channels
  • Experience collaborating with and influencing cross-functional teams across different offices
  • Excellent project management skillset
  • Excellent communication and presentation skills

Job Duties

  • Be the voice of the customer-gather and synthesize insights to shape product marketing strategy and influence both product and marketing roadmaps
  • Lead product marketing strategy for new and existing products, owning audience segmentation, positioning, messaging/claims, campaign briefing and execution to drive acquisition and retention
  • Collaborate with Tech and CRO to optimize the sign up funnel and landing pages through A/B testing
  • Ensure a seamless customer experience by aligning communications across all touchpoints
  • Bring together and analyze cross-functional performance data for each product marketing campaign to assess impact and improve future launches
  • Track key metrics and deliver actionable insights to continuously optimize performance

Job Location

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