Fan Growth Coordinator

Frisco, TX, USA|

Job Overview

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Employee Discounts

Career development opportunities

team events

Job Description

The Dallas Cowboys are one of the most iconic and successful professional football teams in the National Football League (NFL). Known for their rich history, strong fan base, and commitment to excellence both on and off the field, the Dallas Cowboys operate not only as a football club but also as a comprehensive entertainment brand. The organization includes not only the Football Club but also manages AT&T Stadium, The Star in Frisco, and various Jones Family Businesses which encompass a wide array of sports, entertainment, and community initiatives. With a focus on innovation, fan engagement, and strategic marketing, the Dallas Cowboys offer a dynamic work environment centered on creating award-winning experiences for their fans.

The Fan Growth Coordinator role is a vital position within the Brand & Marketing Department of the Dallas Cowboys Football Club. This full-time role supports the development and execution of innovative and targeted fan engagement strategies designed to grow, retain, and deepen fan relationships. This position spans multiple platforms, community interactions, and experiential activations to ensure fans feel connected and valued throughout their journey with the Cowboys. The coordinator supports brand initiatives across home games, fan clubs, training camps, and even international activations, ensuring the extension of the Dallas Cowboys brand is dynamically managed and consistently engaging.

Serving as a liaison between multiple internal departments and external partners, the Fan Growth Coordinator manages fan programs including the Dallas Cowboys Mascot Program, the Dallas Cowboys United Fan Club, NFL Draft activations, and various entertainment partnerships. The role requires a creative, detail-oriented individual with strong organizational skills who can manage simultaneous projects and analyze fan engagement data to identify growth opportunities effectively. The position involves attending events, coordinating communications, handling logistics, and supporting marketing campaign execution.

This role is perfect for a passionate professional eager to impact how fans experience sports and entertainment, particularly within the high-profile environment of the Dallas Cowboys. The candidate will assist in building next-generation fan programs, harness emerging fan engagement platforms like gaming and digital communities, and create cultural and entertainment activations that resonate both locally and internationally. The position demands a flexible schedule that covers home game days, training camp participation, key events, and includes some weekend, evening, and holiday requirements.

Working for the Dallas Cowboys offers not only a chance to contribute to a renowned sports brand but also to grow within an organization that values team spirit, creativity, and innovation. This role provides exposure to cutting-edge marketing strategies and fan engagement technologies, allowing career development in the professional sports and entertainment industry while fostering deep fan connections that help shape the future of sports fandom.

Job Requirements

Bachelor's degree preferred
1+ year of experience in marketing with an emphasis on fan engagement, experiential activations, event marketing, promotional campaigns, digital marketing, or social media preferred
Available to attend and work Dallas Cowboys Training Camp in Oxnard, CA annually for approximately 5-6 weeks
Available to work all Dallas Cowboys home game days and select evenings, weekends, and holidays as required
Excellent interpersonal, verbal, and written communication skills
Strong organizational skills
Ability to think creatively and develop solutions
Passion for sports and fan engagement
Experience in sports, entertainment, events, hospitality, marketing, partnerships, or community engagement preferred
Bilingual in Spanish preferred
Advanced Microsoft Excel knowledge and Microsoft Office proficiency
Experience managing databases, CRM platforms, or fan engagement platforms preferred
Experience with Adobe Creative Suite preferred
Strong attention to detail
Ability to work independently and as part of a team
Ability to work nights, weekends, holidays, game days, and off-site fan events as needed
Ability to sit, stand, and walk for extended periods
Ability to lift and/or move up to 25 pounds

Job Qualifications

Bachelor's degree preferred
1+ year of experience in marketing with an emphasis on fan engagement, experiential activations, event marketing, promotional campaigns, digital marketing, or social media is preferred
Excellent interpersonal, verbal, and written communication skills
Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities
Ability to think creatively and develop solutions
Passion for sports, entertainment, fan engagement, and creating memorable experiences
Experience in sports, entertainment, events, hospitality, marketing, partnerships, or community engagement preferred
Bilingual in Spanish preferred
Advanced Microsoft Excel knowledge and proficiency with Microsoft Office Suite, including Word and PowerPoint
Experience managing databases, CRM platforms, reporting tools, or fan engagement platforms preferred
Experience with Adobe Creative Suite preferred
Strong attention to detail with ability to analyze data and identify trends
Ability to work independently and collaboratively as part of a team

Job Duties

Support the development and execution of fan growth strategies designed to increase fan acquisition, engagement, retention, and long-term loyalty
Coordinate Dallas Cowboys Mascot Program operations, including scheduling appearances, managing requests, communicating with performers, tracking appearances, processing invoices, and supporting marketing initiatives
Assist in building and managing new fan engagement programs from concept development through execution, including research, planning, logistics, and measurement
Support fan-facing activations and experiences across domestic and international markets, including events, entertainment initiatives, cultural programs, and strategic partnerships
Coordinate the planning and execution of Dallas Cowboys United Fan Club initiatives, including member communications, benefits, fulfillment, game day experiences, and program enhancements
Coordinate NFL Draft activations, Training Camp fan experiences, Fan of the Year programming, and other major fan engagement opportunities
Support emerging fan growth initiatives including gaming, digital communities, third-party events, and new platforms that connect the Dallas Cowboys with evolving fan audiences
Research trends in sports, entertainment, technology, and culture to identify opportunities to create new fan experiences and engagement strategies
Coordinate communication and relationships with internal departments, external partners, vendors, and stakeholders to ensure successful execution of fan initiatives
Assist with marketing campaign execution across a marketing capacity or to support fan growth initiatives
Maintain and analyze CRM databases, fan records, reporting dashboards, and engagement metrics to understand fan behaviors and identify opportunities for growth
Prepare reports and insights to measure program performance, fan engagement, and opportunities for improvement
Coordinate assigned budgets, invoices, and operational tracking documents to support successful program execution
Support Brand & Marketing Department initiatives, events, and special projects as assigned
Perform other functions and activities as directed by the Fan Growth Manager