Experiential Events Manager | Ram Truck

Detroit, MI, USA|

Job Overview

Compensation

Salary

Range $42,600.00 - $71,000.00

Benefits

Health Insurance

Dental Insurance

Paid Time Off

Retirement Plan

Employee Discounts

Professional Development

flexible schedule

Job Description

Stellantis, a leading multinational automotive manufacturer, is home to the Ram brand, which symbolizes strength, durability, and innovation in the truck segment. Renowned for its commitment to quality and consumer satisfaction, Ram has established itself as a dominant player in the automotive market, continuously pushing the boundaries to deliver exceptional products and experiences to its customers. Stellantis fosters a dynamic corporate culture focused on innovation, sustainability, and performance, providing an enriching environment for professionals who aspire to shape the future of mobility. The company emphasizes a collaborative work atmosphere, enabling cross-functional teams to work together effectively to meet business goals and expand brand presence globally.

The Ram Experiential Marketing Manager role is a pivotal position within the marketing team, tasked with developing, managing, and executing world-class experiential marketing programs. These programs are designed to enhance brand engagement and directly support Ram's strategic business objectives. The role involves overseeing the annual Ram Experiential Marketing Program as well as the Ram NASCAR Experiential Marketing Program, which travels to approximately 16 NASCAR race weekends each year. Candidates in this role will work closely with internal stakeholders and external agency partners to deliver impactful consumer experiences that uphold the premium standards of the Ram brand.

This full-time position requires an experienced experiential marketing professional who excels in project management, financial oversight, and leadership across various business functions. The Experiential Marketing Manager must strategically plan and execute large-scale marketing events, manage the logistics and maintenance of event vehicle fleets, and coordinate with agencies and product specialists to ensure a consistent brand presence at events. Additionally, managing budgets, supplier contracts, and performance analytics is critical to the role’s success.

Responsibilities extend beyond planning to include negotiating venue contracts, overseeing supplier relationships, and preparing executive presentations that communicate program effectiveness and strategic direction. The role demands strong analytical skills to measure key performance indicators related to attendance, consumer engagement, vehicle demonstrations, and lead generation. The selected candidate will translate these metrics into actionable insights to optimize future activations and maximize return on marketing investments.

With a focus on delivering engaging, memorable experiences at each event, the Experiential Marketing Manager must navigate complex event portfolios in a fast-paced environment while maintaining exceptional organizational standards. This role offers a unique opportunity to work at the intersection of automotive marketing and live consumer experiences, enabling significant contributions to brand growth and customer loyalty. Candidates with a passion for the automotive industry, a background in experiential marketing, and the ability to thrive in high-pressure scenarios are encouraged to apply and contribute to the legacy of the Ram brand.

Job Requirements

bachelor's degree in marketing, communications, event management, business, or a related field
10 years of experience managing experiential marketing programs or large-scale events
demonstrated experience leading complex event logistics, agency partnerships, and brand activations
strong background in budget management, supplier negotiations, and contract administration
excellent presentation, communication, and stakeholder management skills
exceptional organizational and project management abilities with experience managing multiple concurrent initiatives
proficiency with Microsoft Office Suite including PowerPoint, Excel, Outlook, and Teams
experience collaborating with purchasing, finance, legal, and governance teams on budgeting and contract management
familiarity with event management platforms, CRM systems, and digital marketing tools

Job Qualifications

bachelor's degree in marketing, communications, event management, business, or a related field
10 years of experience managing experiential marketing programs or large-scale events
demonstrated experience leading complex event logistics, agency partnerships, and brand activations
strong background in budget management, supplier negotiations, and contract administration
excellent presentation, communication, and stakeholder management skills
exceptional organizational and project management abilities with experience managing multiple concurrent initiatives
proficiency with Microsoft Office Suite including PowerPoint, Excel, Outlook, and Teams
experience collaborating with purchasing, finance, legal, and governance teams on budgeting and contract management
familiarity with event management platforms, CRM systems, and digital marketing tools

Job Duties

develop the annual Ram Experiential Marketing Plan aligned with brand strategy and business objectives
develop the annual Ram NASCAR Experiential Marketing Plan including activation strategy and execution
present experiential marketing plans to Ram Brand Leadership and secure executive approval
lead the execution of national experiential marketing programs that deliver engaging consumer experiences while maintaining premium brand standards
manage the complete lifecycle of experiential events from planning through post-event evaluation
manage and coordinate all aspects of Stellantis' presence at static displays, ride-and-drive experiences, and dynamic event activations
oversee venue selection, negotiations, and fee management while ensuring alignment with brand and corporate objectives
direct and manage all aspects of each experiential event activation
manage the event vehicle fleet including vehicle ordering, maintenance, allocation, and disposition in accordance with brand guidelines
partner with the Ram brand team to determine event vehicle lineups, product messaging, and customer experiences
manage agency partners and product specialist staffing to ensure all on-site personnel are fully trained and represent the Ram brand consistently
develop and manage annual budgets for both the Ram Experiential Marketing Program and the Ram NASCAR Experiential Marketing Program
present budgets for executive approval and ensure financial stewardship throughout the year
monitor event expenditures and optimize spending while maintaining execution quality
collaborate with Purchasing, Finance, and Governance teams to maximize efficiencies and ensure compliance
lead supplier contract development, renewals, scope definition, and performance evaluations
identify, evaluate, and onboard new agencies, vendors, and experiential partners to enhance program execution
prepare executive-level presentations, recommendations, and strategic proposals
provide regular status updates to senior leadership on program progress, timelines, budgets, and risks
deliver comprehensive post-event reports highlighting performance metrics, key learnings, and recommendations for future improvements
define, monitor, and report key performance indicators for experiential marketing initiatives
analyze event data including attendance, consumer registrations, vehicle demonstrations, ride-and-drive participation, lead generation, handraisers, customer engagement metrics, overall alignment with the Brand
translate insights into actionable recommendations that improve future activations and maximize return on investment