Events and Community Manager Seattle, WA · · $75k - $110k View role

Vale is an innovative lifestyle brand that thrives on cultivating memorable experiences both online and offline, combining elements of food, beverage, wellness, and culture into a seamless community-driven journey. Operating primarily through vibrant matcha bars and pop-up cafes, Vale has quickly become a hub for creative individuals, food lovers, and wellness enthusiasts. The company prides itself on fostering connections and creating moments that resonate deeply with its audience, emphasizing quality, culture, and authentic engagement. Vale’s dynamic approach attracts a diverse community of regular patrons, creators, and fans, making it a leading name in experiential brand marketing within the hospitality and lifestyle sectors.

The role of Events & Community Manager at Vale is a cornerstone of the company’s marketing efforts and community growth strategy. This role is perfect for someone who is passionate about building meaningful experiences and who thrives on organizing and curating events that bring people together. Reporting directly to the Head of Brand, the successful candidate will have the opportunity to shape how Vale’s brand presence manifests both in physical spaces—like the Matcha Bar pop-ups—and across social media platforms, ensuring a consistent and engaging audience experience.

In this role, the Events & Community Manager will take full ownership of the event program, overseeing everything from ideation and planning to execution. This responsibility includes developing creative and on-brand event concepts that generate buzz, attract attendance, and foster community loyalty. The manager will be instrumental in coordinating logistics, vendor partnerships, staffing, and timelines to guarantee seamless and high-quality event execution. Close collaboration with the matcha bar and café teams enhances the customer experience, making each event uniquely memorable and distinctly reflective of Vale’s ethos.

Moreover, community building is a vital aspect of this role. The manager will cultivate and sustain a strong community of regulars, creators, and fans through meaningful engagement and relationships. This involves managing partnerships with influencers and collaborators, as well as directly interacting with event attendees. The role also demands innovative, community-first initiatives aimed at increasing loyalty and fostering deeper engagement with the Vale brand.

Social interaction and content creation are another important facet of the position. The Events & Community Manager will actively engage with the community through social media channels, responding to comments, direct messages, and other community interactions. Working alongside the social media team, the manager will translate live event experiences into compelling digital storytelling that resonates with a wider audience and extends the event’s impact beyond the physical gathering.

Candidates looking to excel in this position should bring at least two years of hands-on event management experience coupled with a natural knack for relationship-building and a sharp cultural awareness. Highly organized, detail-oriented, and creative, the successful candidate should be comfortable operating both behind the scenes and as the face of the brand during events. Prior experience in events, community management, or brand marketing, especially within startups or hospitality environments, is highly valued. Passion for food, beverage, wellness, and culture will help the candidate connect deeply with Vale’s mission and audience.

Success in this role is measured by event attendance and memorability, community growth and engagement, strong creative partnerships, and the effective blending of online and in-person community experiences. If you are a visionary with a passion for curating moments that matter and a commitment to fostering a vibrant, engaged community, this is a unique opportunity to join a fast-growing, dynamic brand that truly values creativity and connection.