Event Coordinator

Pirq is a vibrant and rapidly growing wellness company founded by Minal Bhakta, inspired by her mother’s passion for turmeric and its remarkable health benefits. The company was born from a desire to transform the often unpleasant experience of traditional turmeric shots into delicious, nutritious, and clean products that consumers can enjoy daily. Pirq offers a diverse range of wellness beverages, including smooth and creamy plant-based protein shakes and refreshing hydration mixes. Each product is thoughtfully crafted to deliver significant wellness benefits while satisfying consumers’ taste buds, making health and nutrition approachable and enjoyable.

As a national wellness brand, Pirq is proud to be featured in leading retailers such as Whole Foods, Sprouts, HEB, Wegmans, and many others. The company is committed to innovation and quality, embracing a fast-paced entrepreneurial culture where creativity and ideas flourish. Working at Pirq means joining a team that values community, wellness, and authenticity, where every role plays a critical part in shaping the brand’s future and connecting it with its growing audience.

The role available at Pirq is an exciting opportunity for an energetic and highly organized Events & Community Marketing Coordinator. This full-time position offers a competitive salary range of $65,000 to $70,000 base with bonus potential, along with medical, dental, and vision benefits. Reporting to the Director of Marketing and Social Media, the Coordinator will lead initiatives that extend Pirq’s presence beyond the shelf through vibrant events, strategic partnerships, activations, and grassroots campaigns.

The Coordinator will be responsible for orchestrating a wide variety of brand experiences, including sampling events, retailer collaborations, fitness partnerships, trade shows, and community engagements. Attention to detail and exceptional organizational skills are essential for managing event logistics, staffing, vendor coordination, and product logistics to ensure flawless executions. This role also involves building and nurturing relationships with gyms, wellness communities, universities, and local organizations to foster brand awareness and increase consumer trial.

Additionally, the position entails managing the Brand Ambassador Program by recruiting, training, scheduling, and supporting ambassadors who represent Pirq at events and retail locations. The Coordinator will maintain detailed records, track event performance metrics, and create insightful post-event recaps to continuously improve marketing efforts.

Pirq values individuals who are self-starters with a proactive and solutions-oriented mindset, passionate about wellness, fitness, and consumer brands. A flexible schedule is required to support occasional evening and weekend events. The company encourages candidates with experience in CPG, beverage, wellness, or lifestyle brands and offers a dynamic work environment where employees can grow and contribute meaningfully to the brand’s success. Pirq is also committed to diversity and inclusion, fostering a workplace where every employee feels valued and empowered to thrive.