Director of Sales and Marketing

The Westin Dallas Fort Worth Airport Hotel is a premier hospitality establishment known for its exceptional service, luxurious accommodations, and strategic location near the Dallas Fort Worth International Airport. Part of the renowned Westin brand, the hotel is committed to providing guests with a refreshing and rejuvenating experience through its modern amenities, upscale dining, and attentive customer care. The property serves a diverse clientele ranging from business travelers and conference attendees to tourists seeking comfort and convenience during their stay. With a focus on innovation and excellence, The Westin Dallas Fort Worth Airport Hotel continuously strives to enhance guest satisfaction and maintain its reputation as a leader in the hospitality industry.

The role of Sales, Marketing, and E-commerce Leader at The Westin Dallas Fort Worth Airport Hotel is a strategic and results-oriented leadership position responsible for driving revenue growth through comprehensive marketing and sales initiatives. This role entails designing and executing impactful campaigns across multiple channels including direct sales, public relations, community partnerships, and digital platforms. The leader will work closely with various departments to optimize budgets and resources while fostering strong relationships with customers and stakeholders. The position offers a clear growth pathway progressing from Area Director of Sales to Regional Director of Sales, Corporate Director of Sales, and ultimately Vice President of Sales.

Key responsibilities include developing a robust e-commerce presence, managing internet marketing and social media opportunities, and collaborating with the Director of Revenue Management to formulate effective sales strategies. The individual will leverage data from internal and external sources to develop strategic plans encompassing all business segments, ensuring alignment with corporate and hotel objectives. A critical aspect of the role is to identify customer needs and craft tailored offers that maximize revenue and increase market share. The leader will also monitor team performance, taking corrective actions when necessary to meet or exceed annual marketing plans and revenue targets.

Maintaining and expanding relationships with key accounts to boost customer satisfaction and revenue is essential. The role requires proficient negotiation skills to secure favorable terms and conditions for the hotel while articulating the unique benefits that set The Westin Dallas Fort Worth Airport apart in a competitive market. Developing and executing an annual marketing plan with measurable initiatives aimed at sustaining and growing business segments forms a core part of the responsibilities.

Leadership duties include modeling effective selling techniques, supporting team development through training and coaching, and demonstrating commitment to industry standards and personal growth. The position demands excellent communication skills for making compelling oral and written presentations. Additionally, the leader will manage recruitment, scheduling, and performance of sales associates to ensure adherence to brand standards and company values. Travel is a component of the job, requiring local visits to clients and competitor venues to promote the hotel and stay abreast of industry trends. Other duties as assigned by management round out this comprehensive leadership role.