Job Overview
Employment Type
Full-time
Compensation
Salary
Up to $125,000.00
Work Schedule
Flexible
Weekend Shifts
Night Shifts
Benefits
Medical
Dental
Vision
Life insurance
Disability insurance
Paid vacation
401k
Job Description
Legends Global is a premier partner to the world's greatest live events, venues, and brands, delivering an integrated suite of premium services through its extensive network of 450 venues worldwide. Hosting over 20,000 events annually and entertaining 165 million guests, the company excels across various domains including feasibility and consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content and booking of world-class live events. This expansive reach and multidisciplinary expertise make Legends Global a leader in the live events industry, committed to delivering exceptional experiences through a white-label approach that keeps its partners at the forefront.
The culture at Legends Global emphasizes respect, ambitious thinking, collaboration, and bold action, fostering an inclusive workplace where authenticity and impact are valued. The company nurtures a winning spirit, united as a team to achieve success together. Such an environment is perfect for individuals seeking growth and meaningful careers in a dynamic, team-oriented setting.
The role of Director of Event Sales at Legends Global is a high-impact leadership position tasked with crafting and executing strategies aimed at growing the events business while revitalizing the brand with a blend of classic charm and modern excellence. This position offers the rare opportunity to build a dynamic event practice from the ground up, merging the innovative atmosphere of a startup with the prestige of a quintessential NYC landmark. The Director will be pivotal in establishing and managing a lifecycle management program that drives inbound and outbound client engagement, reintroducing the brand to social and corporate event planners, and cultivating enduring client relationships. This role also carries responsibility for leading, mentoring, and developing a dedicated event team focused on delivering supreme guest service.
The ideal candidate is entrepreneurial with a robust network in the NYC event industry, bringing extensive event sales experience from restaurant, hospitality, or live events sectors. They should possess keen marketing acumen, a proven track record of revenue growth, and team leadership capabilities. This position demands strategic vision combined with impeccable operational execution, requiring a leader who thrives in fast-paced, evolving environments. The Director will spearhead efforts in sales planning, client acquisition, team management, budget oversight, marketing strategy, and cross-functional collaboration with operations and culinary teams to ensure memorable guest experiences. They will also serve as the company's representation at trade shows and events, executing competitive market analysis and driving proactive sales tactics. A flexible schedule, including nights, weekends, and holidays, is necessary to meet the demands of event management and client engagement.
This role is primarily onsite at the Central Park Boathouse in New York, NY, with some hybrid flexibility and opportunities for travel to other Legends Global properties and industry events. The position offers a competitive salary up to $125,000 plus commission, a comprehensive benefits package, and the chance to make a significant impact in an innovative and prestigious environment.
The culture at Legends Global emphasizes respect, ambitious thinking, collaboration, and bold action, fostering an inclusive workplace where authenticity and impact are valued. The company nurtures a winning spirit, united as a team to achieve success together. Such an environment is perfect for individuals seeking growth and meaningful careers in a dynamic, team-oriented setting.
The role of Director of Event Sales at Legends Global is a high-impact leadership position tasked with crafting and executing strategies aimed at growing the events business while revitalizing the brand with a blend of classic charm and modern excellence. This position offers the rare opportunity to build a dynamic event practice from the ground up, merging the innovative atmosphere of a startup with the prestige of a quintessential NYC landmark. The Director will be pivotal in establishing and managing a lifecycle management program that drives inbound and outbound client engagement, reintroducing the brand to social and corporate event planners, and cultivating enduring client relationships. This role also carries responsibility for leading, mentoring, and developing a dedicated event team focused on delivering supreme guest service.
The ideal candidate is entrepreneurial with a robust network in the NYC event industry, bringing extensive event sales experience from restaurant, hospitality, or live events sectors. They should possess keen marketing acumen, a proven track record of revenue growth, and team leadership capabilities. This position demands strategic vision combined with impeccable operational execution, requiring a leader who thrives in fast-paced, evolving environments. The Director will spearhead efforts in sales planning, client acquisition, team management, budget oversight, marketing strategy, and cross-functional collaboration with operations and culinary teams to ensure memorable guest experiences. They will also serve as the company's representation at trade shows and events, executing competitive market analysis and driving proactive sales tactics. A flexible schedule, including nights, weekends, and holidays, is necessary to meet the demands of event management and client engagement.
This role is primarily onsite at the Central Park Boathouse in New York, NY, with some hybrid flexibility and opportunities for travel to other Legends Global properties and industry events. The position offers a competitive salary up to $125,000 plus commission, a comprehensive benefits package, and the chance to make a significant impact in an innovative and prestigious environment.
Job Requirements
- Bachelor's degree or higher preferred
- minimum 7+ years progressive event sales experience
- proven leadership experience in food and beverage event sales and production
- experience in high-volume landmark venues preferred
- strong NYC event business cycle knowledge
- proficiency with Microsoft Office and TripleSeat CRM
- exceptional communication and negotiation skills
- strong organizational and problem-solving abilities
- high attention to detail
- ability to multitask in fast-paced environment
- adaptability to changing business needs
- self-motivated and team-oriented
- strategic thinker with industry trend knowledge
- strong decision-making skills
- flexible schedule including nights and weekends
- experience working with union employees
Job Qualifications
- Bachelor's degree or higher preferred
- minimum of 7 years progressive event sales experience in restaurant, hospitality, or live events industry
- proven leadership managing food and beverage event sales and production teams
- experience in high-volume, landmark venue environments preferred
- strong understanding of NYC event business cycle with ability to develop strategic sales plans
- proficiency in Microsoft Office and hospitality sales CRM systems including TripleSeat
- exceptional communication, negotiation, organizational, and problem-solving skills
- strong attention to detail and ability to manage multiple priorities in fast-paced settings
- demonstrated flexibility and adaptability
- self-motivated and team-oriented professional
- strategic thinker with knowledge of industry trends, consumer preferences, and emerging technologies
- strong decision-making and proactive mindset
- willingness to support all operations areas including front of house
- flexible schedule including evenings and weekends
- experience working with union employees (Local 6)
Job Duties
- Create and implement an event sales plan to drive revenue growth
- leverage contacts and conduct outbound sales to introduce event and meeting planners to the Boathouse
- build and maintain a strong event sales and execution practice, including team training and accountability
- personally manage sales and negotiations for large parties and events
- develop and sustain positive relationships with new and existing clients alongside the sales manager
- manage and motivate the event team, set goals, and operate within budget
- collaborate with operations and culinary teams to ensure exceptional service and guest experiences
- create annual budgets, set sales goals, and communicate booking pace
- set marketing, social, and promotional strategies and collaborate with marketing team
- conduct outside sales calls, attend trade shows, represent the Boathouse at events, and host prospects
- monitor competitor pricing and market dynamics to inform action plans
- work with GM and Executive Chef on evaluating event business opportunities for profitability and speed
- actively develop subordinates through training and industry event participation
- maintain updated pricing structures
- enforce safety practices and complete required training
- maintain a collaborative and pleasant attitude towards customers and colleagues
- adhere to company policies and complete other duties as assigned
- be available for non-traditional hours including nights, weekends, and holidays
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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