Director of Event Strategy

Cooley is a prestigious global law firm that is well-known for its innovative and comprehensive legal solutions that support a diverse portfolio of clients across multiple industries. With a commitment to excellence and a culture that fosters collaboration and professional growth, Cooley stands as a leader in delivering high-impact legal services and business strategies. The firm prides itself on its forward-thinking approach and its ability to adapt and respond to the dynamic needs of clients – from startups to large multinational corporations. Cooley’s dedication to inclusion, employee development, and community engagement makes it a compelling workplace for ambitious professionals seeking to make a meaningful contribution within a high-performing environment.

The position of Director of Event Strategy at Cooley is an essential role within the Marketing and Business Development team. This strategic leadership role is designed for a seasoned professional responsible for shaping and executing the firm’s enterprise-wide event strategy. The Director will craft innovative, scalable frameworks and experiential strategies that elevate brand presence, deepen client relationships, and drive demand generation through exceptional and measurable event experiences. This role requires a combination of creativity, strategic thinking, and operational excellence to manage a portfolio of events ranging from regional activations to high-profile global client experiences. The individual will lead a team of event professionals and collaborate cross-functionally to ensure that every event aligns with Cooley’s core narrative, positioning Cooley as a premier firm in the competitive legal marketplace.

Specifically, the Director will develop and refine 'event playbooks' leveraging data analytics to transition the company from reactive event planning to a proactive, optimized engagement model. They will oversee major signature events like C-suite summits and bespoke hospitality experiences that serve as key brand differentiators for high-value clients. Integral to the role is the responsibility for ensuring a seamless integration of the event function into the broader client lifecycle – including targeting, execution, and robust follow-up business development activities. The Director will also manage a significant budget and vendor relationships, serving as the principal liaison with premium hospitality and event agencies to guarantee consistent operational excellence and ROI. Technology oversight is a key component, requiring expertise in platforms such as Cvent and TicketManager to enhance data capture and workflow automation.

The role demands a candidate with over a decade of relevant experience in event marketing and strategy within complex, matrixed organizations, preferably in professional services or B2B environments. Leadership skills are crucial, as the candidate will supervise direct reports, foster professional development, and participate in hiring and performance management processes. Exceptional communication, analytical capabilities, and a strong grasp of current marketing technologies and best practices are essential for success in this role. The firm offers competitive compensation with an annual salary range of $225,000 to $275,000, commensurate with experience and geography, alongside a comprehensive benefits package designed to support employee well-being, family needs, and professional growth.