Job Overview
Employment Type
Full-time
Work Schedule
Flexible
Weekend Shifts
Benefits
competitive salary
Monthly auto stipend
Monthly tech stipend
In-person training
Opportunity for bonus
recognition
Training and Career Development
Job Description
Anheuser-Busch, a globally recognized leader in the beverage industry, represents a legacy of passion, quality, and innovation that has shaped the beer market for generations. As a prominent American brewing company, Anheuser-Busch has cultivated a diverse portfolio of iconic brands and continues to lead the industry with groundbreaking ideas and an innovative culture. The company is known not only for producing world-class beers but also for fostering a workplace environment that values creativity, teamwork, and professional growth. With a commitment to excellence and a dedication to consumer satisfaction, Anheuser-Busch remains a top choice for both customers and professionals seeking opportunities in the beverage sector.
The Beatbox brand, part of the Anheuser-Busch family, is at the cutting edge of the ready-to-drink (RTD) beverage market, combining taste and lifestyle in a unique product offering. To ensure Beatbox maintains its competitive edge and continues to grow nationally, Anheuser-Busch is seeking a strategic and motivated Brand Activation Manager for a temporary role running from September 9 to November 17. This position offers an exciting opportunity to lead brand presence, sales, and consumer engagement efforts through a national sampling program.
The Brand Activation Manager plays a crucial role in executing the company’s strategy by managing weekly sampling events in key accounts and driving the overall success of Beatbox activations. This role demands a highly organized, results-driven individual with the ability to foster strong relationships with local wholesalers and key account partners. Responsibilities include developing and implementing activation strategies, managing a team of Brand Ambassadors, coordinating event logistics, and ensuring alignment with key performance indicators (KPIs).
This position requires a blend of leadership, planning, and hands-on execution skills to manage brand activations, special events, sponsorships, and promotional activities effectively. In addition to operational leadership, the Brand Activation Manager will oversee budgeting and reporting, as well as provide essential guidance and support to the Brand Ambassador team to maximize impact and achieve company goals. Candidates must demonstrate excellent communication skills and a professional demeanor, with the flexibility to work nights and weekends as needed.
The role requires hands-on involvement from pre-event preparation to real-time event management, ensuring each activation is delivered seamlessly and successfully. Knowledge of local nightlife and event scenes, as well as local alcohol beverage laws, will be an asset to effectively navigate this dynamic environment. Overall, this temporary role is designed to support the rapid growth and visibility of the Beatbox brand within the market while offering substantial professional development opportunities within Anheuser-Busch and its partner company, Advantage.
The Beatbox brand, part of the Anheuser-Busch family, is at the cutting edge of the ready-to-drink (RTD) beverage market, combining taste and lifestyle in a unique product offering. To ensure Beatbox maintains its competitive edge and continues to grow nationally, Anheuser-Busch is seeking a strategic and motivated Brand Activation Manager for a temporary role running from September 9 to November 17. This position offers an exciting opportunity to lead brand presence, sales, and consumer engagement efforts through a national sampling program.
The Brand Activation Manager plays a crucial role in executing the company’s strategy by managing weekly sampling events in key accounts and driving the overall success of Beatbox activations. This role demands a highly organized, results-driven individual with the ability to foster strong relationships with local wholesalers and key account partners. Responsibilities include developing and implementing activation strategies, managing a team of Brand Ambassadors, coordinating event logistics, and ensuring alignment with key performance indicators (KPIs).
This position requires a blend of leadership, planning, and hands-on execution skills to manage brand activations, special events, sponsorships, and promotional activities effectively. In addition to operational leadership, the Brand Activation Manager will oversee budgeting and reporting, as well as provide essential guidance and support to the Brand Ambassador team to maximize impact and achieve company goals. Candidates must demonstrate excellent communication skills and a professional demeanor, with the flexibility to work nights and weekends as needed.
The role requires hands-on involvement from pre-event preparation to real-time event management, ensuring each activation is delivered seamlessly and successfully. Knowledge of local nightlife and event scenes, as well as local alcohol beverage laws, will be an asset to effectively navigate this dynamic environment. Overall, this temporary role is designed to support the rapid growth and visibility of the Beatbox brand within the market while offering substantial professional development opportunities within Anheuser-Busch and its partner company, Advantage.
Job Requirements
- Must be of legal drinking age (21+)
- Two years of experience in a beverage company and/or distributor role
- Valid/current driver's license with driving as an essential job function
- Reliable transportation access
- Proficiency in Microsoft Office, especially Excel and PowerPoint
- Ability to work more than 40 hours weekly including nights and weekends
- Ability to lift up to 40 pounds
- Must travel for mandatory training sessions
- Personal smartphone capable of field communication and reporting
- Excellent written and verbal communication skills
- Strong leadership ability and professional work ethic
- Exceptional organizational skills to meet tight deadlines
- Residency in the local market during the program period
Job Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver's license
- Must have access to reliable transportation
- Access to a computer with Microsoft Office and home internet access
- Must be proficient in Excel and PPT
- Personal smartphone with the ability to communicate/report while in the field
- Available to work 40+ hours per week, including nights and weekends
- Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred
- Must be able to lift 40lbs
- Must be able to travel for mandatory training at program launch
- Excellent written and verbal communication skills
- Professional demeanor and strong work ethic
- Strong leadership and communication skills
- Organizational skills to meet weekly deadlines
- Live in the market for full duration of the program
Job Duties
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- Establish and maintain strong relationships with key accounts and the local wholesaler
- Sell in brand programming to key accounts
- Lead the planning and execution of brand activations, special events, sponsorships, and promotions
- Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
- Responsible for activation recaps, metrics, and overall event success
- Manage local budget and budget reporting/reconciliation
- Perform pre-calls and checklists in preparation for sampling events
- Monitor event execution while ensuring all key brand KPIs are achieved
- Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, BA survey audits, time sheet approvals
- Knowledge of local nightlife/events and local alcohol beverage laws
- Assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
- Responsible for managing events in person
Job Criteria
Experience
No experience required
Job Location
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