Associate Marketing Events Manager

Starboard Group is a leading experiential marketing and retail management company specializing in delivering unique and engaging brand experiences, primarily within the cruise industry. With a reputation for innovation and excellence, Starboard Group partners with some of the world's most recognizable brands to create memorable onboard activations, promotional events, and retail experiences that consistently enhance the guest journey. The company prides itself on a collaborative culture that blends creativity with operational expertise, ensuring that every branded activation resonates deeply with guests while meeting commercial and brand objectives. Starboard Group operates at the intersection of marketing, entertainment, and retail, offering varied opportunities to work with high-profile clients in a dynamic, fast-paced environment.

The Associate Marketing Events Manager at Starboard Group plays a crucial role in leading the strategy, planning, and execution of experiential marketing initiatives and special events for the company’s brand partners. This role is essential for connecting brands with cruise guests through immersive and innovative event experiences that elevate engagement and drive retail sales. As the primary liaison for event-focused brand activations, the Associate Marketing Events Manager manages all phases of each project, from initial concept development through onboard execution, ensuring every activation aligns with brand guidelines, guest engagement goals, and Starboard’s standards.

This position requires collaboration with multiple internal departments such as Creative, Production, Merchandising, Cruise Line Relations (CLR), Distribution, and Shipboard Operations, as well as external partners including vendors and brand representatives. The successful candidate will have a proven ability to manage complex projects under tight deadlines, demonstrating both creativity and precision to deliver flawless events. The role demands strong organizational skills and an aptitude for problem-solving in dynamic environments. The Associate Marketing Events Manager also supports annual brand marketing planning by identifying new experiential marketing opportunities that drive guest involvement and brand loyalty.

The position offers the opportunity to work in a vibrant and highly interactive sector of marketing that combines elements of event management, brand strategy, and consumer engagement within the context of travel and leisure. Candidates will benefit from the experience of working closely with inspired professionals and world-renowned brands, contributing to the creation of exclusive and impactful guest experiences.

The role includes up to 20% travel, which encompasses ship visits, shipboard activations, industry events, and client meetings, offering a dynamic and varied work schedule. While experience in the cruise or travel industries is preferred, the right candidate can leverage prior experience in experiential marketing, event marketing, and brand activations across related sectors.

This full-time role calls for detail-oriented, innovative professionals eager to make a tangible impact on how brands interact with consumers in an exciting environment. Starboard Group emphasizes career growth, continuous learning, and a collaborative atmosphere, making it an ideal place for aspiring marketing and event professionals looking to expand their expertise and influence in the experiential marketing field.