Design Within Reach, Inc.

Design Within Reach, Inc. (DWR) is a leading retailer specializing in authentic modern furniture and accessories. Founded in 1998 by Rob Forbes, the company was established with the mission to make iconic and contemporary designs accessible to a broader audience.

Headquartered in Stamford, Connecticut, DWR operates both online and through physical 'Studio' locations across North America. It provides customers with expert design services and a seamless shopping experience.

Product Range

DWR offers a curated selection of products from renowned designers and brands. This includes classics from the Eameses, Le Corbusier, and Saarinen alongside contemporary designs.

The product range encompasses chairs, tables, outdoor furniture, lighting, floor coverings, beds, upholstery, bedroom furnishings, bathroom fixtures, fans, and other home and office accessories. This diverse portfolio caters to both residential and commercial customers, ensuring that modern design is within reach for all.

Design Services

In addition to its extensive product offerings, DWR provides complimentary interior design services through its Design Concierge program. This service assists customers in creating personalized room plans and selecting furniture and fabrics that align with their lifestyle.

The program also offers 3D renderings to visualize how these elements will look in their homes. These services are provided free of charge, reflecting DWR's commitment to making modern design accessible and enjoyable for everyone.

Ownership and Partnerships

In 2014, DWR was acquired by Herman Miller, a globally recognized provider of furnishings and related technologies and services. This acquisition allowed DWR to leverage Herman Miller's extensive operational and manufacturing capabilities while maintaining its distinct brand identity.

Following Herman Miller's acquisition of Knoll in 2021 and the subsequent formation of MillerKnoll, DWR became part of a larger collective of dynamic brands in modern design.

Studio Locations

DWR operates numerous Studio locations across North America, offering immersive experiences that reflect cultural design sensibilities. Notable among these is the San Francisco Studio at 1400 17th Street, San Francisco, CA 94107.

This location features rotating galleries showcasing interactive exhibits, special partnerships, new launches, and exclusive collaborations. It fosters a sense of community and connectedness through design.

Additional Location:

• NYC, NY, USA - A key hub providing access to DWR's authentic modern furniture and design services.

Company Mission

Through dedication to quality, authenticity, and customer service, Design Within Reach continues to inspire and enable individuals to create spaces they love, making modern design accessible to all.