Wisconsin Market Manager

Badger State Brewing Company is an independent and family-owned beverage company based in Green Bay, Wisconsin, deeply rooted in community values and the craft beverage market. Founded in 2013 by Green Bay natives Andrew Fabry and Sam Yanda, the company has grown from a local brewery into a thriving craft beverage business that embraces creativity and sustainability while honoring its Wisconsin heritage. The core belief at Badger State Brewing is that pride in where you come from enhances the quality and satisfaction of your work. This ethos resonates throughout the company culture, where employees are encouraged to be curious, embrace diversity, collaborate, and continuously seek innovative solutions to advance both the product and the workplace environment.

Badger State Brewing Company places a strong emphasis on quality and authenticity, offering a range of craft beverages including beer, cider, and seltzer. The company is committed to creating a workplace where teamwork is prioritized over ego, enabling employees to develop both personally and professionally while making meaningful contributions to the community. Sustainability is a key focus, and the company continuously explores smarter ways of operating to reduce environmental impact without compromising the quality of its products.

The role of Market Manager at Badger State Brewing is a builder position critical to expanding the companys footprint in the territory. This individual will work closely with distributor partners, key accounts, and internal teams to promote the brand and increase sales. The Market Manager is responsible for customer and solution-based selling through partnerships with distributors and retailers, developing annual distributor business plans, and actively supporting the execution of marketing initiatives at the local level. They will analyze market data to identify business opportunities, manage in-market account development, and collaborate on merchandising and promotional strategies to ensure maximum product visibility and sales performance.

A key component of the role is building and maintaining strong relationships with distributors and retail partners to drive growth across on-premise and off-premise channels. The Market Manager will oversee the training and development of distributor personnel, ensuring they are equipped to effectively represent Badger State Brewing products. This position requires frequent in-market engagements to identify retail execution opportunities and sell through the product to consumers. The role is remote-based with travel required primarily within the assigned geographic footprint, and occasional travel for industry events.

The company offers a competitive salary range of $80,000 to $100,000 per year, including incentive-based commission, mileage, and travel expense reimbursement. Badger State Brewing also provides a comprehensive benefits package designed to support employee wellbeing and work-life balance, including a 401k plan with employer match, paid parental leave, generous paid time off, staff discounts, flexible scheduling, and milestone benefits such as travel and sabbaticals based on tenure. This makes the Market Manager role an excellent opportunity for motivated individuals passionate about the beverage industry, brand growth, and collaborative success.