Vertical Marketing Manager

Hach, a proud member of the Veralto family, is a globally recognized leader dedicated to ensuring water quality for people around the world. Founded with a vision to make water analysis better, faster, simpler, greener, and more informative, Hach has become a trusted name in the water quality industry. Their innovative, easy-to-use solutions have set new standards in water analysis, helping to safeguard one of Earth’s most vital resources. As part of the broader Veralto network, a $5 billion global company serving essential industries including clean water, safe food and medicine, Hach operates in a unique work environment where purpose meets possibility. This environment fosters immediate, measurable impact, professional growth, and commitment to global health and climate challenges.

The role of Vertical Marketing Manager at Hach is a dynamic and strategic position based in Loveland, Colorado, with a hybrid work arrangement. Reporting to the Senior Manager of Vertical Marketing, this role focuses on developing and executing targeted growth strategies in North America for industrial markets. The Vertical Marketing Manager will be a trusted expert in industrial verticals such as power, semiconductor, food and beverage, and chemical markets. This position involves collaborating across sales, service, product, and marketing teams to deliver impactful commercial initiatives and strengthen Hach’s leadership in the water analysis industry.

The Vertical Marketing Manager will research market trends and regulatory changes, identify customer pain points, and craft growth strategies aligned with business objectives. A significant part of this role is to lead cross-functional execution of commercial initiatives, partner with marketing campaign and digital demand generation teams, and coordinate trade show and event planning. Additionally, the manager will support the sales teams with vertical-specific strategies and ensure that products meet the critical needs of customers.

This position requires a passionate and strategic marketer who thrives in a collaborative environment, able to lead through influence and possess a strong understanding of B2B market dynamics. Beyond tactical execution, the role offers opportunities for career coaching, development, and advancement within a company committed to a sustainable future and innovative technologies. Compensation for this role ranges from $135,000 to $145,000 annually, with eligibility for bonus pay and comprehensive benefits including medical, dental, vision insurance, paid time off, and 401(k) plans. Hach’s commitment to an inclusive and diverse workplace ensures support for all employees, with accommodations available upon request.