
Trade Shows and Events Marketing Lead
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $57,500.00 - $143,800.00
Work Schedule
Standard Hours
Flexible
Benefits
9/80 schedule
competitive compensation
401(k) program
Medical insurance
Dental Insurance
Vision Insurance
Disability Coverage
basic life insurance
Additional life insurance
Paid Time Off
Paid parental leave
Employee Referral Program
voluntary benefits
Voluntary Tricare Supplement
Job Description
Elbit America is a distinguished provider of high-performance products, system solutions, and support services catering to critical sectors such as defense, homeland security, commercial aviation, and medical instrumentation. The company prides itself on its extensive facilities spread across the United States, demonstrating a firm commitment to supporting professionals and organizations that contribute to the safety and security of the nation. As a wholly owned subsidiary of Elbit Systems Ltd. (NASDAQ: ESLT and TASE: ESLT), a globally recognized high-tech company, Elbit America benefits from a wealth of experience and innovation, serving a wide array of programs that blend defense and commercial applications. For more details, visit ElbitAmerica.com or follow their updates on YouTube.
The role of Trade Show and Event Marketing Lead at Elbit America plays a pivotal part in the company’s marketing and business development strategy. This hands-on, results-driven position involves end-to-end responsibility for planning, managing, and executing trade shows, conferences, symposiums, and a variety of other events designed to enhance brand presence and drive growth. The successful candidate will be instrumental in aligning marketing objectives and messaging, designing impactful marketing tactics, and facilitating seamless logistics. With accountability extending from budget management—ranging notably from $1,000 to $1 million depending on specific events—to post-event analysis, the role demands a strategic and detail-oriented mindset.
The Trade Show and Event Marketing Lead is expected to be highly capable of simultaneously managing multiple initiatives and customer engagements. Collaboration will be key, as this role involves working closely with the Growth team, various business units, subsidiaries, and external partners to ensure cohesive marketing efforts that reflect Elbit America’s strategic goals. Responsibilities include managing exhibit design and layout, product demonstration assets, attendee management, and on-site supervision. In addition, this role engages with protocol officers and embassy staff to handle high-level engagements involving dignitaries and government diplomatic operations, showcasing the level of professionalism and diplomacy required.
Candidates in this role will lead integrated marketing plans that employ multi-channel approaches, ensuring that trade shows and events are prioritized as critical success factors in customer engagement and brand development. They will conduct vigorous after-action reviews to glean insights that refine future marketing strategies continuously. A comprehensive understanding of trade show and event logistics, budget forecasting, vendor negotiations, and cross-departmental coordination is essential. This role offers an opportunity to contribute meaningfully to a company at the forefront of technology innovation in defense and commercial industries, combining creativity with rigorous operational execution to deliver measurable business outcomes.
The role of Trade Show and Event Marketing Lead at Elbit America plays a pivotal part in the company’s marketing and business development strategy. This hands-on, results-driven position involves end-to-end responsibility for planning, managing, and executing trade shows, conferences, symposiums, and a variety of other events designed to enhance brand presence and drive growth. The successful candidate will be instrumental in aligning marketing objectives and messaging, designing impactful marketing tactics, and facilitating seamless logistics. With accountability extending from budget management—ranging notably from $1,000 to $1 million depending on specific events—to post-event analysis, the role demands a strategic and detail-oriented mindset.
The Trade Show and Event Marketing Lead is expected to be highly capable of simultaneously managing multiple initiatives and customer engagements. Collaboration will be key, as this role involves working closely with the Growth team, various business units, subsidiaries, and external partners to ensure cohesive marketing efforts that reflect Elbit America’s strategic goals. Responsibilities include managing exhibit design and layout, product demonstration assets, attendee management, and on-site supervision. In addition, this role engages with protocol officers and embassy staff to handle high-level engagements involving dignitaries and government diplomatic operations, showcasing the level of professionalism and diplomacy required.
Candidates in this role will lead integrated marketing plans that employ multi-channel approaches, ensuring that trade shows and events are prioritized as critical success factors in customer engagement and brand development. They will conduct vigorous after-action reviews to glean insights that refine future marketing strategies continuously. A comprehensive understanding of trade show and event logistics, budget forecasting, vendor negotiations, and cross-departmental coordination is essential. This role offers an opportunity to contribute meaningfully to a company at the forefront of technology innovation in defense and commercial industries, combining creativity with rigorous operational execution to deliver measurable business outcomes.
Job Requirements
- Accredited four (4) year Bachelor's degree in Marketing, Business, Communications, Public Relations, Advertising or equivalent
- 5+ years of experience planning/executing multi-faceted trade shows/events with increasing complexity
- Ability to frequently travel - typically 50%+ of the time
- Ability to lift up to 45lbs
Job Qualifications
- Accredited four (4) year Bachelor's degree in Marketing, Business, Communications, Public Relations, Advertising or equivalent
- 5+ years of experience planning/executing multi-faceted trade shows/events with increasing complexity
- Certified Meeting Professional (CMP)
- Certified Trade Show Marketer (CTSM)
- Event Management
- Protocol
- Demonstrated ability to develop and execute marketing strategies leveraging trade show/event channels, successfully achieving measurable business outcomes
- Outstanding project management skills with an ability to lead several complex multi-faceted initiatives concurrently in a high velocity/high-quality execution environment
- Ability to determine, set and reflow priorities to ensure commitments and deadlines are met
- Exemplary interpersonal, verbal and written communication skills with an ability to effectively influence across all levels inside and outside of the organization
- Appreciates and respects the diversity of stakeholder inputs and interactions, easily adapts engagement/communications style accordingly
- Capable of leveraging customer research, hard data, and metrics to assess the impact of existing and prospective shows/events to create go-forward customer engagement recommendations
- Experience negotiating with and managing a variety of external suppliers, agencies and trade show/event venues to facilitate a wide range of professional services, including space, attendee management, security, catering, support staffing (sourcing and management), standard/VIP transportation and more
- Strong work ethic and drive for meeting challenges and exceeding expectations
- Proactively owns informing/updating stakeholders and teammates at regular intervals for each initiative being managed
- Stays current on industry trends and best practices, incorporating them into marketing strategies to help us stay ahead of the competition
- Proficiency in Microsoft Office Suite required with additional software experience preferred including Cvent, Adobe Creative Suite, Project Management, Marketing Automation and Customer Relationship Management (CRM) systems
Job Duties
- Plans, organizes, integrates, manages and executes companywide participation in external and internal event activities including trade shows, conferences, symposiums, summits, association membership meetings, board meetings, customer events, employee events, product launches, milestone achievement events and more
- Maximizes strategic marketing planning to elevate the impact of trade shows and events, creating demand for our people, products and services
- Builds trusted and accountable relationships by effectively collaborating across the organization with the Growth team, operating divisions, business development functions, subsidiaries and others
- Leads and drives marketing planning, alignment, review and approval meetings among stakeholders and participants, ensuring trade shows/events effectively communicate strategic value propositions in alignment to desired business outcomes
- Manages all aspects of trade shows/events including but not limited to pre-during-post planning, logistics, execution, space selection/booking, exhibit design and functional layout, exhibit property management (owned or rented), product demonstration assets, attendee management and support, shipping, set-up/tear-down, on location supervision and more
- Plans and executes trade show/event sponsorships along with ancillary events including on-site/off-site micro-events, customer engagements and specialty meetings to deliver heightened, more personalized customer/employee interactions
- Conducts after action reviews and formulates observations/opportunities for enhancing and refining future approaches
- Leads the development and on-time execution of all integrated trade show/event marketing tactics along with vendor deliverables encompassing projects while continually driving quality, efficiency, and optimizing on-brand activities to reach/exceed business goals
- Owns budget management/accountability for annual trade shows/events (ranging from $1K to $1M depending on the specific show/event), maintains current budgets, provided monthly/quarterly budget updates, achieving prescribed percent-to-budget performance goals
- Leads measurement reporting and analysis, delivering actionable insights to stakeholders while also recommending improvements for future events
- Serves as an Elbit America Protocol Officer, liaises with Protocol Officers and Embassy staff, DoD, Military, and Legislative Offices as necessary to manage CODELs, STAFFDELs, FMS engagements and other events where local, national and foreign dignitaries are present
- Completes additional responsibilities and projects in support of the business as needed/assigned
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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