Trade Show and Event Coordinator

Barentz is a leading global distributor specializing in the distribution of ingredients for various industries including Performance Materials, Human Nutrition, Animal Nutrition, Pharmaceuticals, and Personal Care. With a strong presence across multiple markets including Canada, the USA, Mexico, and Central America, Barentz prides itself on being a premier distributor and a technical expert who offers in-depth knowledge and superior products to its clients. Dedicated to driving innovation and excellence, Barentz is committed to strengthening its brand awareness and maintaining its market positioning through strategic outreach and customer engagement. The company culture emphasizes collaboration across functions, including partnerships with Divisional Presidents, Vice Presidents of Sales, Division Marketing Managers, Principal Managers, Marketing Advisory Groups (MAG), and Global Marketing teams, ensuring comprehensive and cohesive market strategies. As a key player in the ingredient distribution sector, Barentz supports the growth of its clients by offering tailored solutions and exceptional customer service that meet ever-evolving industry standards and regulatory requirements.

The role of Trade Show & Event Coordinator at Barentz is critical in shaping the company’s presence and impact in trade shows and industry events across North and Central America. This full-time position carries responsibility for the end-to-end management of trade show strategy, execution, logistics, and performance measurement to maximize commercial impact. The coordinator will own the annual trade show calendar across multiple countries, align event participation with divisional priorities and growth objectives, and establish measurable KPIs such as pipeline targets and brand exposure metrics. This role requires a strategic thinker with strong project management skills who can coordinate complex events and cross-functional teams effectively. Key responsibilities include managing booth selection, contracts, exhibit design in coordination with global brand standards, and overseeing intricate event logistics such as shipping, customs documentation, installation, breakdown, and on-site leadership. In addition, the coordinator will develop and execute experiential marketing initiatives designed to drive customer engagement and facilitate business development opportunities.

The Trade Show & Event Coordinator will also lead important pre- and post-event meetings to ensure alignment and continuous improvement, manage the trade show budget with fiscal discipline while safeguarding brand quality, and deliver comprehensive post-event performance reports. The role demands proficiency in CRM systems, preferably Dynamics, to standardize lead capture and integrate with sales follow-up processes, thereby ensuring timely data entry and accurate tracking of leads, qualified opportunities, pipeline value, and ROI metrics. The ideal candidate will have at least three years of B2B trade show or event leadership experience, preferably within ingredient distribution, chemical, pharmaceutical, or industrial markets. Experience managing multi-division coordination and strong budget oversight skills are essential for this position. This dynamic role offers an exciting opportunity to contribute to Barentz’s market leadership and brand excellence by driving successful trade show participation and elevating the company’s profile as a trusted industry expert.