Job Overview
Employment Type
Full-time
Compensation
Salary
Range $81,203.00 - $106,870.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Flexible working hours
Employee assistance program
Job Description
The City of Kingsville is a vibrant and progressive city dedicated to enhancing the quality of life for its residents and visitors. Known for its rich history, cultural heritage, and community spirit, Kingsville continues to focus on sustainable growth and economic development. The municipal government of Kingsville is committed to maintaining high standards of public service and fostering an environment that supports innovation and efficiency in all city operations. The city's Tourism Department plays a crucial role in promoting Kingsville as a premier destination for dining, shopping, accommodations, attractions, and recreational experiences, helping to stimulate the local economy and build community pride.
Under the direction of the City Manager, the Tourism Services Director is a key leadership position responsible for planning, directing, and managing the activities and operations of the City's Tourism Department. This full-time role involves oversight of communications, collaboration, marketing, sales, and visitor services aimed at attracting visitors to Kingsville. The Director leads comprehensive programs, including destination management and marketing initiatives, ensuring alignment with the City’s overall goals and strategies. With responsibility for recommending staff appointments, preparing and managing the department budget, and advising the City Manager on tourism initiatives and city events, the Director is a vital member of the executive management team.
The Tourism Services Director will develop long-range strategic plans and policies designed to enhance the city’s tourism profile. This includes evaluating departmental operations, integrating new programs, establishing standards, and directing the use of resources to meet objectives effectively and efficiently. The role involves collaborating closely with local jurisdictions, state agencies, event organizers, private sector partners, and community groups to promote Kingsville as a dynamic destination. A significant part of the position requires managing online platforms, social media presence, and marketing communications to maximize visibility and engagement with potential visitors. Additionally, the Director provides leadership and supervision to assigned staff, fostering a culture of public service excellence, teamwork, respect, and innovation.
Ideal candidates will bring extensive management experience in tourism development or related fields, with a strong background in marketing, event coordination, strategic planning, and fiscal management. The ability to utilize social media effectively, communicate with diverse stakeholders including media and public officials, and maintain a collaborative working environment is essential. The Tourism Services Director must be an articulate communicator, a good listener, and a results-driven leader who can offer visionary direction while managing daily operational details. This position offers the opportunity to make a significant impact on the City of Kingsville’s tourism landscape by driving initiatives that enhance visitor experiences and contribute to the city’s economic vitality and community identity.
Under the direction of the City Manager, the Tourism Services Director is a key leadership position responsible for planning, directing, and managing the activities and operations of the City's Tourism Department. This full-time role involves oversight of communications, collaboration, marketing, sales, and visitor services aimed at attracting visitors to Kingsville. The Director leads comprehensive programs, including destination management and marketing initiatives, ensuring alignment with the City’s overall goals and strategies. With responsibility for recommending staff appointments, preparing and managing the department budget, and advising the City Manager on tourism initiatives and city events, the Director is a vital member of the executive management team.
The Tourism Services Director will develop long-range strategic plans and policies designed to enhance the city’s tourism profile. This includes evaluating departmental operations, integrating new programs, establishing standards, and directing the use of resources to meet objectives effectively and efficiently. The role involves collaborating closely with local jurisdictions, state agencies, event organizers, private sector partners, and community groups to promote Kingsville as a dynamic destination. A significant part of the position requires managing online platforms, social media presence, and marketing communications to maximize visibility and engagement with potential visitors. Additionally, the Director provides leadership and supervision to assigned staff, fostering a culture of public service excellence, teamwork, respect, and innovation.
Ideal candidates will bring extensive management experience in tourism development or related fields, with a strong background in marketing, event coordination, strategic planning, and fiscal management. The ability to utilize social media effectively, communicate with diverse stakeholders including media and public officials, and maintain a collaborative working environment is essential. The Tourism Services Director must be an articulate communicator, a good listener, and a results-driven leader who can offer visionary direction while managing daily operational details. This position offers the opportunity to make a significant impact on the City of Kingsville’s tourism landscape by driving initiatives that enhance visitor experiences and contribute to the city’s economic vitality and community identity.
Job Requirements
- Bachelor’s degree in marketing or related field from an accredited college/university
- Five years of progressively responsible management experience with responsibility for tourism development or related sales and marketing
- Two years special events coordination
- Strong leadership and management skills
- Effective communication and interpersonal skills
- Ability to develop and implement strategic and operational plans
- Experience with budget preparation and financial management
- Proficiency in using social media and digital marketing platforms
- Ability to collaborate with diverse stakeholders and maintain strong working relationships
- Knowledge of relevant laws, policies and regulations affecting tourism management
Job Qualifications
- Bachelor’s degree in marketing or related field from an accredited college/university
- Five years of progressively responsible management experience with responsibility for tourism development or related sales and marketing
- Two years special events coordination
- Excellent communication and interpersonal skills
- Strong leadership and supervisory abilities
- Knowledge of fiscal management and budget preparation
- Ability to develop and implement strategic plans
- Proficiency with social media and digital marketing tools
- Experience in public relations and stakeholder engagement
Job Duties
- Directs and leads by setting strategic direction, developing policies and establishing priorities, evaluating, integrating programs and establishing policies, procedures, systems and standards to ensure efficient and effective department operations align with the City’s goals
- Direct short- and long-range plans to ensure effective and efficient operations, assess needs and prioritize resources to move the department forward to meet its goals
- Implements destination management and marketing plans (written, verbal, visual and electronic communication) to various groups, organizations and individuals to attract customers for dining, shopping, accommodations, attractions, business, recreational products and experiences in Kingsville
- Maintains online registrations for events and serves as marketing liaison with event organizers
- Advises City staff on initiatives relating to tourism and administrative issues
- reviews programs for conformance with policies, codes, contracts and laws pertaining to tourism industry
- Collect information on hotels, attractions and events
- Stays in tune with social media, updates tourism websites, monitors online activity and produces reports
- Plan, organize, direct and evaluate the performance of assigned staff
- Develop and maintain strong partnerships with public and private sector interests including local jurisdictions, state agencies, and others
- Develop and implement the department budget and oversees department accounts, contracts and financial issues
- Directs the resolution of inquiries
- responds to complaints, problems or emergencies affecting the availability or quality of services
- Ensures departmental activities are aligned with departmental and City priorities
- Provide guidance and oversight to ensure full compliance with regulations, standards and other guidelines related to department’s mission and work
- Advises City Manager and City officials on initiatives, serves on board and committees
- communicates with public, civic groups and prospective customers/vendors
- Effectively summarize key information to provide relevant and understandable messages to decision makers and clients
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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