TikTok Shop - Category Manager - Food & Beverage

TikTok, a global leader in short-form mobile video, is revolutionizing the way people create and consume content. With headquarters located in Los Angeles and Singapore and a presence in other major cities worldwide such as New York City, London, and Tokyo, TikTok has grown into a cultural phenomenon with over a billion loyal users globally. The platform is designed to inspire creativity and bring joy to its users, becoming a hub for both entertainment and commerce. TikTok's innovative approach to content and its ability to connect creators, brands, and consumers has led to the emergence of TikTok Shop, a new e-commerce initiative that leverages the platform's viral trends and engaged community to deliver a unique shopping experience.

The TikTok Shop team is focused on pioneering content and creator commerce in the US, aiming to make TikTok the leading and most on-trend commerce platform for brands, creators, and shoppers alike. This entrepreneurial team is passionate about shaping the future of shopping by blending discovery, inspiration, and joy seamlessly into the commerce experience. They foster an environment that embraces innovation and strategic collaboration to scale new business opportunities and enhance the overall user experience.

The Category Manager role within TikTok Shop is a critical position tasked with driving growth and revenue in the Food and Beverage category. Based in Los Angeles, this is a regular full-time employment opportunity with a competitive base salary range of $102,600 to $159,600 annually, with additional bonuses, incentives, and stock units possible. The role involves acquiring and incubating enterprise merchants to scale the category effectively, discovering innovative collaboration models, and solving key business growth challenges through strong cross-functional teamwork. The Category Manager is expected to employ a consultative approach, offering strategic content solutions, operational improvements, and partnership opportunities across creators, affiliates, agencies, merchandising, and logistics. Keeping sellers updated on TikTok Shop product developments and new promotional opportunities is also integral to this role.

This role requires a deep understanding of e-commerce dynamics, excellent interpersonal and negotiation skills, and the ability to thrive in a fast-changing environment. Candidates with experience in brand-led categories such as Food and Beverage, Beauty, or Consumer Packaged Goods, familiarity with content-based commerce platforms, and strong connections with brands and distributors will find this role especially fitting. The position offers a unique chance to work at the intersection of social media and commerce, helping to expand TikTok’s commercial ecosystem and reshape retail experiences through innovative digital strategies and partnerships.

Joining TikTok means becoming part of a diverse and inclusive team dedicated to inspiring creativity and delivering joy through technology. Employees benefit from comprehensive health insurance from day one, paid time off, 401(k) savings plans with company matches, and various wellbeing and life insurance benefits. The company supports growth and learning with a culture of curiosity, humility, and resilience, embracing challenges with an 'Always Day 1' mindset. TikTok values diverse voices and is committed to providing reasonable accommodations in the recruitment process to foster an inclusive workplace. This role offers the opportunity to be at the forefront of a rapidly growing tech company that continues to innovate and influence global digital culture.