Job Overview
Employment Type
Full-time
Compensation
Salary
Range $108,000.00 - $168,000.00
Work Schedule
Standard Hours
Benefits
Medical insurance
Dental Insurance
Vision Insurance
401(k) plan with Company Match
Paid parental leave
Short-Term Disability coverage
long-term disability coverage
Life insurance
wellbeing benefits
Paid holidays
paid sick days
Paid personal time
Job Description
TikTok is a leading global platform known for its short-form mobile videos that have taken the digital world by storm. With offices around the world including in Los Angeles, New York City, London, and Singapore, TikTok's mission is to inspire creativity and bring joy to its users. The platform has become a cultural phenomenon, giving rise to viral trends and transforming the way people connect, entertain, and shop. TikTok Shop is an innovative e-commerce platform embedded within TikTok, blending entertainment with shopping to offer users a seamless and engaging experience. This platform enables brands, creators, and shoppers to interact in meaningful ways, creating new commercial opportunities driven by the power of viral content and social engagement.
The Category Manager position within TikTok Shop is a critical role focused on the Food & Beverage category in the United States. This role is based in New York and is a regular full-time employment opportunity offering a competitive base salary range of $108,000 to $168,000 annually, with potential additional discretionary bonuses, incentives, and restricted stock units that reward outstanding performance. The Category Manager will work with enterprise partners, supporting category growth by acquiring and incubating merchants in the Food & Beverage sector. They will be responsible for driving topline revenue growth for TikTok's commerce business by discovering innovative collaborative models that align with merchants' short-term and long-term plans.
This position requires a highly entrepreneurial mindset with a passion for the intersection of content and commerce. The manager will collaborate cross-functionally with teams spanning content, operations, creators, affiliates, merchandising, and logistics to solve key business growth challenges. A consultative approach is essential, as the role involves offering strategic insights and solutions that enhance merchants' success on the platform. The Category Manager will also keep sellers updated on TikTok Shop product developments and promotional opportunities, ensuring partners leverage TikTok's unique ecosystem to its fullest potential.
TikTok promotes a dynamic and inclusive work culture that values diverse perspectives and embraces change. Employees benefit from day one access to comprehensive medical, dental, and vision insurance, a 401(k) plan with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and generous paid time off. This role offers an exceptional opportunity for motivated individuals who want to be part of the pioneering team shaping the future of social commerce in the US. Joining TikTok means collaborating with a passionate global team that constantly innovates, learns, and pushes the boundaries to create value, inspire creativity, and bring joy to millions.
The Category Manager position within TikTok Shop is a critical role focused on the Food & Beverage category in the United States. This role is based in New York and is a regular full-time employment opportunity offering a competitive base salary range of $108,000 to $168,000 annually, with potential additional discretionary bonuses, incentives, and restricted stock units that reward outstanding performance. The Category Manager will work with enterprise partners, supporting category growth by acquiring and incubating merchants in the Food & Beverage sector. They will be responsible for driving topline revenue growth for TikTok's commerce business by discovering innovative collaborative models that align with merchants' short-term and long-term plans.
This position requires a highly entrepreneurial mindset with a passion for the intersection of content and commerce. The manager will collaborate cross-functionally with teams spanning content, operations, creators, affiliates, merchandising, and logistics to solve key business growth challenges. A consultative approach is essential, as the role involves offering strategic insights and solutions that enhance merchants' success on the platform. The Category Manager will also keep sellers updated on TikTok Shop product developments and promotional opportunities, ensuring partners leverage TikTok's unique ecosystem to its fullest potential.
TikTok promotes a dynamic and inclusive work culture that values diverse perspectives and embraces change. Employees benefit from day one access to comprehensive medical, dental, and vision insurance, a 401(k) plan with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and generous paid time off. This role offers an exceptional opportunity for motivated individuals who want to be part of the pioneering team shaping the future of social commerce in the US. Joining TikTok means collaborating with a passionate global team that constantly innovates, learns, and pushes the boundaries to create value, inspire creativity, and bring joy to millions.
Job Requirements
- 3 plus years experience in e-commerce business
- proven history of exceeding sales or commercial goals
- excellent interpersonal and negotiation skills
- ability to work effectively in a team environment
- adaptability and willingness to learn
- experience in brand-led categories such as food and beverage, beauty, or CPG
- knowledge of TikTok and other content platforms preferred
- established connections with brands and distributors preferred
Job Qualifications
- Minimum 3 years experience in e-commerce business
- track record of delivering and exceeding sales, GMV, or other commercial goals
- excellent interpersonal and negotiation skills
- ability to work well in a team
- fast learner and adaptable to change
- experience in brand-led categories such as food and beverage, beauty, or CPG preferred
- familiarity with TikTok and content-based e-commerce preferred
- strong connections with brands and distributors preferred
Job Duties
- Acquire and incubate merchants to support category growth
- discover innovative collaborative models aligned with merchant development plans
- collaborate with cross-functional teams to solve business growth challenges
- offer strategic content, operations, creator/affiliate/agency, merchandising, and logistics solutions to sellers
- update active sellers on product developments and promotional opportunities
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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