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Sr. Tradeshow and Event Marketing Manager

San Mateo, CA, USA|Travel, Onsite

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $68,300.00 - $170,800.00
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Work Schedule

Standard Hours
Flexible
Weekend Shifts
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Benefits

Healthcare programs
Medical Coverage
vision coverage
dental coverage
Health saving account
Flexible spending account
mental health support
Paid parental leave
Fertility benefits
Paid Time Off
Professional development stipend
wellness benefits
Healthy lunches
Commuter Benefits

Job Description

Verkada is a pioneering technology company that is revolutionizing the way organizations protect their people and assets through an integrated, AI-powered platform. Founded in 2016, Verkada has quickly established itself as a leader in cloud-based physical security solutions. The company provides a comprehensive software platform that combines video security, access control, air quality sensors, alarms, intercoms, and visitor management into one seamless system. This integrated approach offers organizations increased safety, enhanced efficiency, and scalable deployments. With over 30,000 organizations worldwide trusting Verkada's solutions, including more than 100 Fortune 500 companies, Verkada continues to expand its impact via 15 offices and... Show More

Job Requirements

  • 7+ years of experience managing complex trade shows or large-scale B2B events preferably in technology or SaaS
  • Bachelor's degree or equivalent experience
  • Proven success managing multiple concurrent events and competing deadlines
  • Strong project management skills with experience owning budgets timelines and cross-functional coordination
  • Demonstrated ability to negotiate with and manage external vendors agencies show services and venues
  • Experience with booth design fabrication shipping logistics show services lead capture tools and event technology platforms
  • Analytical mindset with the ability to use data to inform event selection forecasting and ROI evaluation
  • Comfortable traveling up to 40% including occasional weekends and extended stays

Job Qualifications

  • Bachelor's degree or equivalent experience
  • 7+ years of experience managing complex trade shows or large-scale B2B events preferably in technology or SaaS
  • Proven success managing multiple concurrent events and competing deadlines
  • Strong project management skills with experience owning budgets timelines and cross-functional coordination
  • Demonstrated ability to negotiate with and manage external vendors agencies show services and venues
  • Experience with booth design fabrication shipping logistics show services lead capture tools and event technology platforms
  • Analytical mindset with the ability to use data to inform event selection forecasting and ROI evaluation
  • Comfortable traveling up to 40% including occasional weekends and extended stays

Job Duties

  • Manage a portfolio of priority tradeshows ensuring each event supports demand generation goals regional priorities and industry needs
  • Identify evaluate and recommend events based on standardized criteria expected ROI audience relevance and competitive presence
  • Partner with field marketing sales and product teams to define goals messaging staffing needs demos and speaking opportunities
  • Lead end-to-end execution of all assigned tradeshows including booth design and production show services AV shipping fabrication warehousing and on-site operations
  • Own vendor and agency relationships negotiate contracts manage estimates POs and ensure all deliverables meet brand and quality standards
  • Plan and execute on-site experiences such as meetings executive engagements customer activities and ancillary events
  • Manage staff scheduling briefing on-site training and run-of-show documentation to ensure operational excellence
  • Partner with the demand gen team on pre-event goals digital campaigns and registration strategy
  • Oversee on-site lead capture attendee flows giveaway strategy booth activations and brand presence
  • Ensure timely post-event follow-up including lead upload reporting and performance analysis
  • Own event performance tracking budget management and reporting including spend reconciliation lead quality and ROI
  • Recommend improvements new opportunities and ongoing portfolio optimization based on data and insights

Job Criteria

Experience

Expert Level (7+ years)


Job Location

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