Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
Paid parental leave
Life insurance
401(k)
Job Description
Salesforce is the world's leading AI-powered customer relationship management (CRM) platform, dedicated to transforming the way businesses connect with their customers. As a pioneer in the tech industry, Salesforce combines cutting-edge technology with human-centric approaches, fostering a culture where innovation is not just a vision but a daily practice. Recognized as the #1 AI CRM, Salesforce empowers organizations across various industries to drive customer success through intelligent automation, data-driven insights, and seamless integration with business processes. The company's commitment to core values such as trust, equality, and sustainability underscores its position not only as a technology leader but also as a responsible corporate citizen. With a dynamic global presence and a diverse workforce, Salesforce is continually evolving to meet the needs of the modern enterprise.
This job opening is for a Senior Product Marketing Manager role within Salesforce’s Marketing & Communications division. The position is strategic and execution-oriented, designed for individuals passionate about creating impactful event experiences that engage Salesforce’s most important accounts. As part of the role, you will be responsible for managing high-touch event experience programs that intersect product marketing, field sales, and experiential marketing. The focus is on delivering meaningful and measurable moments through programs such as Salesforce Innovation Centers (SIC), Customer Advisory Boards (CABs), third-party events, and Account-Based Marketing (ABM) activations. This is a key position that contributes to deepening executive relationships, accelerating pipeline development, and scaling the influence of Salesforce’s product portfolio across targeted accounts.
In this role, you will lead end-to-end planning and execution of strategic engagements, collaborating closely with field sales teams, Chief Customer Office (CCO), and account teams to design events that resonate with executives and decision-makers. Your responsibilities will include agenda development, speaker preparation, logistics coordination, and post-event follow-up to maximize program impact. Additionally, you will work in partnership with ABM and Demand Generation teams to align event activations with account-specific priorities, ensuring that product narratives are compelling and tailored to the right stakeholders.
The position requires strong storytelling skills to distill complex product value into clear, executive-level narratives customized for different accounts and personas. It also demands organization and program management expertise to juggle multiple simultaneous events effectively while maintaining high standards of quality and alignment with broader marketing strategies. Familiarity with Salesforce products and the broader sales and revenue technology ecosystem is a significant advantage that will enable you to connect product marketing efforts with business outcomes more efficiently.
Joining Salesforce means joining a company that supports your personal and professional growth, offering a range of employee benefits aimed at enhancing balance and well-being. The company embraces diversity and inclusion, providing a supportive, equitable workplace where all employees have the opportunity to thrive. Salesforce is an equal opportunity employer, committed to fairness and meritocracy in recruitment and career advancement. The compensation package varies by location, job level, and experience, and may include incentive compensation, equity, and a broad suite of benefits designed to help employees live well and bring their best to work every day.
This is an excellent opportunity for a seasoned product marketing professional with significant event marketing experience to make an impact within a world-class technology company. By joining Salesforce, you contribute to shaping the future of AI-driven customer engagement and join a community of innovators dedicated to redefining what’s possible.
This job opening is for a Senior Product Marketing Manager role within Salesforce’s Marketing & Communications division. The position is strategic and execution-oriented, designed for individuals passionate about creating impactful event experiences that engage Salesforce’s most important accounts. As part of the role, you will be responsible for managing high-touch event experience programs that intersect product marketing, field sales, and experiential marketing. The focus is on delivering meaningful and measurable moments through programs such as Salesforce Innovation Centers (SIC), Customer Advisory Boards (CABs), third-party events, and Account-Based Marketing (ABM) activations. This is a key position that contributes to deepening executive relationships, accelerating pipeline development, and scaling the influence of Salesforce’s product portfolio across targeted accounts.
In this role, you will lead end-to-end planning and execution of strategic engagements, collaborating closely with field sales teams, Chief Customer Office (CCO), and account teams to design events that resonate with executives and decision-makers. Your responsibilities will include agenda development, speaker preparation, logistics coordination, and post-event follow-up to maximize program impact. Additionally, you will work in partnership with ABM and Demand Generation teams to align event activations with account-specific priorities, ensuring that product narratives are compelling and tailored to the right stakeholders.
The position requires strong storytelling skills to distill complex product value into clear, executive-level narratives customized for different accounts and personas. It also demands organization and program management expertise to juggle multiple simultaneous events effectively while maintaining high standards of quality and alignment with broader marketing strategies. Familiarity with Salesforce products and the broader sales and revenue technology ecosystem is a significant advantage that will enable you to connect product marketing efforts with business outcomes more efficiently.
Joining Salesforce means joining a company that supports your personal and professional growth, offering a range of employee benefits aimed at enhancing balance and well-being. The company embraces diversity and inclusion, providing a supportive, equitable workplace where all employees have the opportunity to thrive. Salesforce is an equal opportunity employer, committed to fairness and meritocracy in recruitment and career advancement. The compensation package varies by location, job level, and experience, and may include incentive compensation, equity, and a broad suite of benefits designed to help employees live well and bring their best to work every day.
This is an excellent opportunity for a seasoned product marketing professional with significant event marketing experience to make an impact within a world-class technology company. By joining Salesforce, you contribute to shaping the future of AI-driven customer engagement and join a community of innovators dedicated to redefining what’s possible.
Job Requirements
- Bachelor's degree or equivalent practical experience
- 5-7 years of relevant experience in product marketing, field marketing, or event marketing
- Demonstrated experience managing executive-level event programs
- Strong communication and storytelling abilities
- Proven ability to work cross-functionally with sales and marketing teams
- Excellent organizational and project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Familiarity with Salesforce products is a plus
Job Qualifications
- 5-7 years of product marketing, field marketing, or event marketing experience, ideally in a B2B SaaS environment
- Demonstrated experience running executive-level programs such as Customer Advisory Boards, Salesforce Innovation Centers, or Executive Briefing Centers
- Strong storytelling skills with the ability to distill complex product value into clear, executive-level narratives
- Experience with Account-Based Marketing strategy working closely with field sales and account teams
- Highly organized with excellent program management skills and the ability to manage multiple events simultaneously
- Familiarity with Salesforce products and sales/revenue technology ecosystems preferred
Job Duties
- Lead end-to-end planning, strategy, and logistics for Salesforce Innovation Center engagements and Customer Advisory Board sessions
- Partner with field sales, Chief Customer Office, and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships
- Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned with account-specific priorities
- Develop and adapt Agentforce Sales messaging for executive audiences attending SICs, CABs, top account engagements, and third-party events
- Work closely with Events and Scaled Programs leadership, product marketing managers, account executives, Chief Customer Office leads, and Sales Engineering teams to ensure alignment on event strategy, coverage, and execution
- Track engagement, pipeline influence, and program outcomes, publishing insights to optimize future event programming
- Manage multiple concurrent high-touch event programs efficiently with strong organizational skills
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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