Sr. Manager, Content Marketing

Varsity Spirit, a Varsity Brands company, has been the global leader in spirit, cheerleading, dance team, performing arts, and yearbook for over 50 years. With more than 5,000 employees, the company is dedicated to promoting school spirit by focusing on safety, entertainment, and traditional school leadership. Varsity Spirit is renowned for its innovative apparel, educational camps, clinics, competitions, and yearbook offerings, impacting over a million athletes annually. The company prides itself on maintaining a safe, positive environment free from abuse and misconduct, upholding a zero-tolerance policy regarding abuse and a strict adherence to all local laws and reporting requirements related to participant safety.

The company is currently seeking a Full-time Content Marketing Manager, located in Memphis, TN, with a hybrid working model requiring onsite presence four days per week. The role involves out-of-area and overnight travel for specific events. This position is ideal for an individual with a strong background in cheer and/or dance who is a strategic thinker and storyteller skilled in managing media and content initiatives across various platforms. These include social media channels such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, as well as Varsity’s websites and streaming platforms. The Content Marketing Manager is tasked with leading Varsity Spirit's content and social media strategy, execution, and monitoring, driving engagement and brand presence.

Key responsibilities include designing and directing the influencer program strategy with a focus on events, capsule collections, and content scheduling. The role also requires collaboration with various teams to develop and execute multi-channel marketing strategies that align with Varsity Spirit's mission and business objectives. Managing marketing strategies for events such as the PCL to drive ticket sales and merchandise revenue is another critical component. The manager will oversee apparel marketing initiatives to expand reach and engagement for Varsity Spirit's apparel lines. They will also manage content for paid media campaigns and ensure consistency in messaging across all channels.

This role includes representing Varsity Spirit as the on-site media contact at key events and coordinating communication strategies through email and social media. It requires proactive storytelling that amplifies positive news and company achievements, including camps, competitions, and community engagement campaigns such as Varsity Spirit Cares. The Content Marketing Manager will supervise two team members: a Social Media Strategist and a Social Media Specialist, and foster collaboration across departments to ensure brand voice alignment in all multimedia content.

The position demands excellent organizational skills, creativity, passion, and integrity, with experience in managing complex projects in fast-paced environments. Varsity Spirit values employees who demonstrate collaborative spirit, innovation, and transparency, contributing positively to the community and company culture. This opportunity offers involvement with a well-established brand committed to making a difference in the student journey in sport and spirit, backed by comprehensive benefits and support for employee well-being.