Sr. Associate Brand Manager - Barefoot

Modesto, CA, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Type:

Salary

Rate:

Range $91,300.00 - $118,700.00

Benefits

Competitive benefits package

Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

retirement savings plan

Employee assistance program

Job Description

Gallo is the largest family-owned winery in the world, boasting a global portfolio of over 100 unique wine and spirits brands. Established with a deep commitment to quality and tradition, Gallo has built a reputation for excellence in the beverage industry. The company operates in both Modesto, CA, and Dallas, TX, providing a dynamic and innovative work environment for professionals passionate about brand management and marketing within the wine and spirits sector. Gallo prioritizes diversity, equity, and inclusion in its hiring practices, and offers a comprehensive benefits package to its employees, fostering both personal and professional growth.

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Job Requirements

Master's degree plus 2 years of experience reflecting increasing levels of responsibility or Bachelor's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility or Bachelor's plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility or High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility
Required to travel up to 25 percent of the time in-market
Strong analytical and financial acumen
Skilled in project management
Ability to effectively partner with cross-functional teams
Excellent written and verbal communication skills
Required to travel to company offices, sites, and/or meetings for onboarding, training, meetings, and events up to 5 percent of the time
Required to be 18 years or older

Job Qualifications

Master's degree plus 2 years of experience reflecting increasing levels of responsibility or Bachelor's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility or Bachelor's plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility or High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility
Strong analytical and financial acumen
Skilled in project management
Ability to effectively partner with cross-functional teams
Excellent written and verbal communication skills
Required to travel up to 25 percent of the time in-market
Required to be 18 years or older

Job Duties

Independently manages development of portions of brand plan such as subline or channel plan and key marketing initiatives
Contributes to subsets of Agile Roadmap development and delivery with assistance from Brand Manager and Subject Matter Expert partners
Pulls relevant data for decision making and articulates drivers behind under or over performance
Effectively leads demand preparation on behalf of assigned brand, articulating risks and opportunities and driving improvement in brand demand
Uses portfolio roles to screen for opportunities strategically and tactically
Appropriately allocates and delivers the annual budget against the channels that correspond with brand strategy
Completes monthly market visits to evaluate activation tools supporting sales execution and collects channel feedback
Evaluates marketing innovation methods and assists in their test and learn or implementation
Drives development and optimization of Brand Story and Visual Guidelines
Articulates a clear perspective based on Creative Platforms and Comms strategy linked to brand strategy and objectives

Job Location

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